Band 3
Provided by Anthony Longden
Anthony Longden brings a wealth of experience and calm authority to crisis communications, particularly within the education and charity sectors. A partner at Alder since 2012, he is widely recognised for his strategic acumen in managing high-profile and sensitive incidents, helping clients navigate the media spotlight with clarity, precision and discretion.
Before joining Alder, Anthony spent over 30 years in journalism, including two decades as an editor and senior executive in the regional press. His deep media insight is further bolstered by his previous roles on the Press Complaints Commission and as a judge for both national and regional newspaper awards.
A passionate advocate for clear, effective communication, Anthony is known for his ability to craft compelling messages under pressure. Clients value his seasoned judgement, composure in a crisis, and unmatched understanding of reputational risk in complex public-facing scenarios.
Provided by Chambers
Anthony Longden is a specialist partner at Alder. With extensive experience in journalism, Longden focuses on advising education and charity clients on incident response.
Provided by Chambers
Anthony is an ex-journalist; he has weathered every storm. Many clients have said they love him because he's so reassuring, can anticipate what comes next and can rely on him.
Anthony immediately puts clients at ease. Clients know within moments of speaking with Anthony that he thoroughly understands the organisation and the issue.
Anthony is an ex-journalist; he has weathered every storm. Many clients have said they love him because he's so reassuring, can anticipate what comes next and can rely on him.
Anthony immediately puts clients at ease. Clients know within moments of speaking with Anthony that he thoroughly understands the organisation and the issue.
1 item provided by Alder
Alder Wins Prestigious Collaboration Award at British Insurance Awards 2025
Alder, alongside RSA, Marsh, and DWF, has won the Insurance Collaboration Award at the 2025 British Insurance Awards for their Crisis Response initiative, an innovative service providing rapid legal, insurance, and communications support during crises.
Alder Wins Prestigious Collaboration Award at British Insurance Awards 2025
Alder, alongside RSA, Marsh, and DWF, has won the Insurance Collaboration Award at the 2025 British Insurance Awards for their Crisis Response initiative, an innovative service providing rapid legal, insurance, and communications support during crises.
Provided by Alder
Education
Not for Profit / Charity
Business and Professional Services