About

Provided by Alder

Alder is a specialist crisis PR and communications agency, advising organisations facing complex, high-stakes issues.

The firm supports clients through issues including reputational threats, critical incidents, litigation, regulatory scrutiny, internal disputes, and high-profile public controversies. Services include crisis response strategy, media response, stakeholder communications, reputation risk audits, and issues preparedness training.

Alder's team acts for a wide range of clients across the public, private, and non-profit sectors. Its clients include universities, schools, charities, law firms, healthcare providers, listed companies, financial institutions, cultural bodies, leisure operators, religious groups, and individuals in senior or high-profile positions.

Alder is frequently engaged by legal teams and senior leadership for its discretion, strategic insight, and ability to navigate reputational risk with clarity under pressure.

Chambers Review

Provided by Chambers

Crisis PR & Communications - UK-wide

4
Band 4

What the Team is Known For

Alder has a capable crisis communication team assisting clients with media strategy and incident response. The team is commended by market sources for its responsiveness, client-handling skills and ability to tackle complex issues.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers

Anthony Longden
3
Anthony Longden
3
Band 3

Anthony Longden is a specialist partner at Alder. With extensive experience in journalism, Longden focuses on advising education and charity clients on incident response.

Anthony is an ex-journalist; he has weathered every storm. Many clients have said they love him because he's so reassuring, can anticipate what comes next and can rely on him.

Anthony immediately puts clients at ease. Clients know within moments of speaking with Anthony that he thoroughly understands the organisation and the issue.

Tim Toulmin
3
Tim Toulmin
3
Band 3

Tim Toulmin is managing director of Alder. Toulmin is an experienced media and communications adviser who often advises schools and charities.

Tim is excellent - calm, reassuring and very professional.

Tim is able to navigate clients through the most complex of situations.

Tim is really responsive, very knowledgeable, and plugs in the right people.

Ranked Individuals at
Alder

Provided by Chambers
Filter by
Band

UK-wide

Crisis PR & Communications

Anthony Longden
3
Anthony Longden
3
Band 3
Tim Toulmin
3
Tim Toulmin
3
Band 3

Members

Provided by Alder

Industries

Provided by Alder

Charity

Corporate

Education

Emergency services

Entertainment

Faith organisations

Financial services

Healthcare

Leisure

Private individuals