Crisis & Risk Management Guide 2026 : UK-wide
Ranked Individuals
Provided by Alder
Where many communications firms keep a crisis team alongside marketing, public affairs and PR, this is the whole of Alder's practice.
Alder is a reputational risk and crisis advisory firm based in the City of London. It helps organisations prepare for, respond to and navigate reputational risk.
The practice spans three areas. Respond is critical situations advisory for live incidents and high-impact events. Navigate is counsel on reputation, risk and change over the longer term, across transitions, disputes, stakeholder sentiment and regulatory exposure. Prepare is the programmes that build readiness before a crisis.
The situations Alder handles often carry legal and regulatory weight: safeguarding incidents, regulatory investigations, hostile media interest, leadership and governance crises, internal disputes, and the reputational dimensions of mergers, exits and restructures. Alder works alongside legal counsel, insurers and other advisers.
Alder's sector expertise spans education, healthcare, law, faith and charitable organisations, life sciences, construction, energy, financial services, and private equity and portfolio companies. Clients range from schools and charities to AIM-listed and large enterprises, NHS trusts and high-net-worth individuals.
Its senior practitioners have handled the UK's most demanding situations. Clients can reach Alder around the clock, every day of the year.
Provided by Chambers
Alder has a capable crisis communication team assisting clients with media strategy and incident response. The team is commended by market sources for its responsiveness, client-handling skills and ability to tackle complex issues.
Provided by Chambers
Alder provides responsive, tailored and intelligent service based on deep sector knowledge, excellent political nous, and exceptional crisis communications expertise.
Our situation was very complex and constantly evolving, but Alder managed to navigate it very well.
They're extremely responsive, pragmatic and easy to work with. Working with Alder is seamless in that they understand how far they can go from a legal perspective. They're astute.
Alder are very agile and adept with responses. They are decisive, concise, provide a consistent point of view and are highly skilled at navigating complex areas.
Provided by Chambers
Tim Toulmin is managing director of Alder. Toulmin is an experienced media and communications adviser who often works with schools and charities.
Tim provided excellent advice based on a deep understanding of our sector and its challenges.
Tim Toulmin is responsive and has a very good eye for how journalists operate.
Tim is both reassuring and able to give clarity at times of particular stress. His guidance is always clear and measured, and he's completely reliable.
Tim was always available, direct and concise. He is highly experienced, well-informed and able to juggle competing and tricky sensitivities.
Anthony Longden is a specialist partner at Alder. With extensive experience in journalism, Longden focuses on advising education and charity clients on incident response.
Anthony Longden is personable and experienced.
Crisis PR & Communications
Crisis PR & Communications
Provided by Alder
Tim Toulmin
View profile of Tim ToulminAnthony Longden
View profile of Anthony Longden
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