Adrian Sim

Adrian currently serves as one of the firm’s Joint Managing Partners and is an information technology specialist who has market-leading experience advising clients on technology, cloud and digital transformation transactions.

Adrian’s practice spans a range of sectors including technology, financial services, life sciences and consumer products. He regularly leads and negotiates high profile IT procurement, outsourcing, cloud and complex systems development and integration projects on both the customer and supplier side. In addition, Adrian counsels organisations developing and deploying AI systems and implementing AI governance frameworks.

Recent projects Adrian has led include:

- Advising a global airline on its IT infrastructure and mainframe operations, including cloud migration and data centre colocation projects.

Leading negotiations for a global supermarket on its enterprise-wide business critical SaaS and on-premises software licences, payment gateway services and cloud infrastructure arrangements.

- Advising a leading energy company on its digital transformation projects and AI contracting and governance approach.

Product counselling for a technology services organisation on the launch of its client AI system.

- Advising a public sector, genomic medicine body on its commercialising strategy and implementation of world-leading sequencing, data and technology arrangements.

- The digital transformation of a global life sciences company’s IT, network and online systems, including a multi-million pound IT outsourcing transaction.

- Advising a Premier League football club on its technology arrangements across its business operations from content and digital media management platforms to payment processing systems.

Having spent considerable time seconded to various clients such as a global IT services provider, a telecommunications company and an international digital services organisation, Adrian always delivers practical and business-focused solutions to deliver technology projects in the most effective and efficient way.

LLB (Hons), University of Melbourne

Bachelor of Arts, University of Melbourne

Qualified 2002 (Victoria, Australia)

Qualified 2014 (England and Wales)

Partner 2014

Joint Managing Partner 2023 – present