Firm / Organisation

Zivko Mijatovic & Partners

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This content is provided by Zivko Mijatovic & Partners .

Managing Partner: Djura Mijatovic
Languages: English, Spanish, Serbian, Albanian, Bosnian, Bulgarian, Croatian, Czech, Hungarian, Macedonian, Montenegrin, Polish, Romanian, Slovak, Slovenian

Firm Overview:
Zivko Mijatovic & Partners (ZMP) is a full-service IP law firm, established in 1939 in Belgrade, Yugoslavia, as a general practice law firm. It has grown progressively and today consists of 15 offices in 14 European countries. The overall protection of all IP rights, including prosecution, enforcement and litigation, is provided through the network of ZMP offices covering the Balkan Peninsula and Central and Eastern Europe, with a liaison office in Alicante, Spain, providing legal services in relation to European trademarks and designs and IP legal services in Spain. Over the last 30 years, ZMP’s primary activity has been the protection, via prosecution and litigation, of all IP rights.

The firm has gained reputation for having stellar and efficient services in the region. ZMP is known for being a creative, open and straightforward firm, with a meticulous approach tailored to the client’s needs. ZMP’s constant presence in Central and Eastern Europe means that clients receive immediate and simultaneous service across the region, simply by contacting one of the offices. That is why the service provided by ZMP is unique in the region.

Main Areas of Practice:
IP Services:

ZMP offers a full range of IP services in the area of patents, designs, copyright and trademarks, providing legal assistance and advice on the protection of IP rights and management and enforcement of the same across Central and Eastern Europe. Services provided by ZMP include filing and prosecution of IP rights; searches and watching services; IP portfolio management; dispute resolution; and advice and representation in infringement and enforcement matters. ZMP and its attorneys are authorised to represent clients before judicial authorities, IP offices, customs offices and the different administrative authorities of the countries in which the firm’s offices are located.

Anti-Counterfeiting:
ZMP is particularly active in providing expert advice and legal assistance in matters of counterfeiting and piracy. Given that the Western Balkans, due to its geographical location, is a gateway to the EU market and a fertile ground for the production and distribution of counterfeit goods, Rights holders are advised to consider the measures available across the region and contemplate implementing a strategy that recognises the root of the problem and provides a long-term solution. The need for a swift response should be seen as an incentive rather than an obstacle to solving the problem of counterfeit goods.

The proper approach is not to try to solve problems at a micro level (eg, focusing on only one shipment), but rather to implement a border strategy covering the wider region. The countries of the Western Balkans should be considered as a single region. For this reason, it is of utmost importance to have a cross-jurisdictional strategy to combat the problems arising from counterfeiting activity in the region. ZMP is uniquely positioned to provide this service through its network of tightly linked local offices. The firm has therefore introduced a “Customs Package” whereby it handles customs applications, seizures and destruction of all counterfeit products flowing through the countries of former Yugoslavia and Albania (eight jurisdictions in total) through only one point of contact, thus saving costs, avoiding heavy administrative burdens and consolidating customs matters with one agent.

Clients:
■ British American Tobacco
■ Coca-Cola
■ Microsoft Corporation
■ Unilever 
■ Reckitt Benckiser
■ Mondelez International
■ Tommy Hilfiger Licensing B.V.

Contributions

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Trade Marks 2019 Law and Practice in Serbia

Vladimir Marenovic, Mina Jovanovic, Nikola Kliska

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