Firm / Organisation

Sitrick and Company

This content is provided by Sitrick and Company.

Chairman/CEO: Michael Sitrick 
Number of employees: 50
Languages: English, Spanish

Overview & History:
Sitrick And Company is not a traditional public relations firm. The firm has extensive experience in serving clients across the globe on corporate, legal, financial, and transactional matters, as well as reputation creation and management. It is a globally recognised leader in crisis and strategic communications and handling high-stakes and sensitive situations.

Since the firm’s founding more than 31 years ago, Sitrick And Company has consistently ranked among the top crisis and strategic communications firms in the world. The New York Times called Sitrick And Company ‘The City’s Most Prominent Crisis Management Firm.’

Fortune Magazine called Michael Sitrick, the firm’s founder, ‘one of the most accomplished practitioners of the dark arts of public relations’ and ‘The Winston Wolf of Public Relations’. Forbes called him, ‘The Flack for when you’re under attack.’The Financial Times called him, ‘The Spin Doctor’s Spin Doctor.’

Over the course of the firm’s history, it has represented clients around the world and across the spectrum, including large and small publicly and privately held companies, universities, colleges, government agencies, and high-profile individuals in government as well as in the business, sports and entertainment industries. Additionally, the firm excels in the areas of digital and social media, achieving unsurpassed results for its clients.

All of the firm’s practitioners are broadly experienced professionals, many with both media and senior-level corporate experience. The overwhelming majority of the firm’s senior executives are former editors and reporters from prominent news organizations such as the Wall Street Journal, the New York Times, Bloomberg, Los Angeles Times, San Francisco Chronicle, Barron’s, Forbes, CBS News and NBC News.

■ Crisis Management
■ Corporate Communications
■ Corporate Governance
■ Reputation Management
■ Bankruptcy and Restructuring
■ Litigation Support
■ Digital Communications and Social Media
■  Labor Issues
■ Entertainment
■ Sports
■ Asia Pacific

Crisis Management:
The firm’s crisis management experience and expertise includes litigation of all kinds, corporate governance issues, reputation management and restoration, ‘cancel culture’, mergers and acquisitions, data breaches, and financial restatements. Additionally, the firm has experience in combating short sellers; product recalls; sensitive environmental situations; executive departures; professional, college and high school sports issues; family disputes; and high-profile divorces.

Corporate and Financial Communications:
Sitrick And Company has helped hundreds of companies — large and small, publicly traded and privately held — place news and feature stories, interact with traditional and social media, draft press releases, review and edit SEC filings, develop or refocus their corporate images, draw notice to accomplishments that were not getting the attention they deserved, and recover/ reposition from disappointing news.

Litigation Support:
Sitrick And Company has one of the most successful litigation support/regulatory practices in the public relations industry. Since inception, the firm’s executives have been involved in virtually every type of litigation and regulatory issue imaginable — from patent and trademark cases to a wide variety of government and criminal investigations; from regulatory issues to shareholder lawsuits; from wrongful termination claims to various SEC matters; from breach of contract suits to sexual harassment matters; and from asbestos litigation to land planning and environmental impact issues. Strategies the firm has developed and implemented have helped to bring about settlements for its plaintiff clients within days and weeks after the lawsuits were first filed.

Social Media and Digital Communications:
Sitrick And Company’s digital communications practice is well-known for its disciplined and effective approach to all aspects of online and video communications, incorporating strategic messaging, online investigation, and technological integration. The firm employs a full suite of capabilities using state of the art techniques, including: rapid website development and deployment, graphic design, software architecture, content management, analytics and social media integration; search engine optimization (SEO), digital media buying in search, social media, contextual and video. Sitrick develops and implements social media strategies and campaigns that include online reputation management, analysis and remediation; addressing and correcting online errors on blogs, online news stories, and Wikipedia; and acting as a rapid response team for the analysis and implementation of digitally focused messaging.

Bankruptcies and Restructurings:
Sitrick And Company has the most experienced and accomplished restructuring practice in the strategic communications industry. Sitrick executives have served as strategic communications counsel in more than 500 in- and out-of-court restructurings and reorganizations throughout the world — including some of the largest and most complex.
The firm’s Chapter 11 experience encompasses virtually every industry and nearly every imaginable situation Its expertise includes developing and implementing strategy to deal with all key constituents including the media, employees, vendors, customers, unions, creditors, and shareholders.