Chairman: Pedro Bhering
Managing Partners: Pedro Bhering and Philippe Bhering
Number of partners: 5
Number of other lawyers: 25
Languages: English, French, German, Italian, Portuguese and Spanish
Bhering Advogados, founded in 1978 in Rio de Janeiro, Brazil, is a Brazilian law firm specialising in intellectual property and related matters, mainly representing multinational corporations in said field of activity.
Main Areas of Practice:
The team is formed of lawyers and trademark administrators with great experience in all aspects of national and international trademark legislation. The vast experience includes legal advice in commercial issues related to the protection of marks, the likelihood of confusion generated by similar packaging, and the use of the marks in the consumers’ relations. Sometimes it is also possible to enhance trademark protection by means of copyright protection, claims of unfair competition and advertising self-regulation (CONAR), among others.
Patents & Industrial Designs:
Bhering Advogados is experienced in handling the preparation, filing and monitoring of applications regarding the protection of patents and industrial designs before the Brazilian Patent and Trademark Office (PTO). Every year the firm takes over hundreds of new cases involving different technologies, including those in the fields of electronics, chemicals, mechanical engineering, nanotechnology, pharmaceutical products, telecommunications, aviation, biotechnology, medical devices, foods, electrical, among others.
Copyright & Neighbouring Rights:
The firm offers a complete range of services aiming at the enforcement, maintenance and protection of copyrights, also providing advice regarding the use of third parties’ works. With years of practice advising major players in the field of technology and entertainment, the professionals have thorough knowledge of issues regarding works of authorship of many kinds, including literary works, photographs, paintings, illustrations, sculptures, musical compositions, narrations, animations, videos and cinematographic works. The firm has expertise in the practical legal aspects related to the protection and negotiation of computer software and of neighbouring rights. The firm’s professional advice includes the negotiation of agreements (licensing or assignment of copyright).
Bhering Advogados provides counselling in several legal issues deriving from computer network based relations. The clients are either conventional businesses which use the internet to offer their products and services, or ‘dot.com’ entrepreneurs which relate their own business to the new technologies. The practice in this area includes the negotiation, registration and protection of domain names; liability of users, content providers, access providers and hosts of domain names; e-commerce agreements and their implications on consumers’ rights; protection of the graphical interface of web pages; preventive measures for potential violations of privacy and other individual rights and enforcement against abusive uses of intellectual assets through the internet.
Counterfeiting & Unfair Competition:
Hindering unfair competition helps enhancing the legal grounds for protection. Some alternatives are claims of trade dress infringement, misleading, defamation of competitors, and misappropriation of confidential information (trade secrets). Furthermore, the firm provides detailed counselling in issues related to product counterfeit to companies in the field of innovation and technology, entertainment, clothing, among others. Together with clients, the team is in a position to develop programs to fight piracy both locally and globally, thus safeguarding the respect and integrity of the intellectual property assets under its administration.
Licensing & Technology Transfer:
One of the main resources of companies which invest in the registration of patents, industrial designs, trademarks and copyright is licensing programs. License agreements generate profits from the use by third parties of intellectual assets, while the owner maintains property and control over the matter being exploited. The firm acts diligently with the Technology Division of the PTO and operates in all areas involving licensing of intellectual property, actively participating in negotiations and preparation of agreements.
The lawyers have great expertise in litigation matters in all fields of intellectual property. The firm has obtained favourable court decisions on behalf of major foreign corporations in the areas of trademarks, trade dress, unfair competition and patents, some of which have become a landmark in the Brazilian legislation.
The firm represents in IP matters mainly foreign corporations belonging to various sectors of the international economy and industry, which are mostly leaders in their respective segments. Professionals of the firm frequently offer lectures to subsidiaries of foreign clients in Brazil in order to keep updated information about their business, strategic demands and also to offer new IP solutions. The annual participation of the professionals in national and international conferences also contributes to the firm’s development and networking. Besides, the firm encourages and finances the education and technical improvement of its professionals abroad. Most of its lawyers have a degree from the US and Europe, which contributes to a broad knowledge of international laws and treaties. The professionals often write articles to the main national newspapers and international publications.
The firm’s clients are mostly multinational corporations from the US, Europe and Asia, and Brazilian companies belonging to various industrial sectors.