AWO

AWO's team, which includes award-winning solicitors, provides a full range of advice on developing technology including AI, data protection and privacy laws. They combine advisory work with pioneering expertise in bringing strategic challenges that enforce and advance data rights, such as cases against World Check, SkyBet, Google, Meta and the Cambridge Analytica litigation.

Carving out a niche at the intersection of civil liberties and AI, tech, data protection, and privacy, AWO is ‘the top choice for NGOs on novel tech and data cases that engage rights and liberties’, as well as international organisations, governments, and individuals seeking assistance with issues involving developing tech.

As well as major strategic litigation challenges to the abuse of data rights in gambling and online advertising, the team advise on how privacy laws intersect with key sectors and technologies such as:

• Generative AI: including advising Serpentine Gallery on a major choral data generative AI art project.
• Workers rights: including acting for Worker Info Exchange on the gig economy, UNISON, and the TUC.
• Facial recognition technology: including acting for both campaigning groups such as Big Brother Watch and individuals affected by the technology.
• Ad-tech: including advising a major internet browser provider on the development of novel privacy-preserving approaches to ad attribution.
• Regulation: including advising the UK's data protection regulator on the data protection risks of machine learning being used for compliance with the Online Safety Act.

Founding partner Ravi Naik’s ’reputation speaks for itself’ in pivotal legal debates concerning emerging digital tech and data, including mass collection of individuals’ data, ad-tech, and the development of smart cities.