Department profile
ZwillGen PLLC

Privacy & Data Security: Litigation

USA Guide 2026 : USA - Nationwide

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ZwillGen PLLC

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About

Provided by ZwillGen PLLC

ZwillGen's Privacy & Data Security team advises leading technology companies, digital platforms, financial institutions, healthcare organizations, gaming companies, and other innovative businesses on complex privacy, cybersecurity, artificial intelligence, and data governance issues.

The team counsels clients throughout the lifecycle of technology products and services, from product development and commercialization to regulatory investigations, litigation, cybersecurity incidents, and strategic transactions. ZwillGen is particularly known for its work involving AI governance, online tracking technologies, children's and teen privacy, digital advertising, cross-border data transfers, trust and safety, alternative data, and emerging technology regulation.

Clients rely on the team for practical, business-oriented guidance that helps them navigate evolving legal requirements while continuing to build, launch, and scale innovative products and services.

A distinguishing feature of the practice is its ability to combine legal, technical, and strategic expertise. In addition to experienced privacy and cybersecurity attorneys, ZwillGen's multidisciplinary team includes data scientists and technical specialists who help clients address complex issues involving artificial intelligence, algorithmic risk, model testing, and other emerging technologies.

Chambers Review

Provided by Chambers

Privacy & Data Security: Litigation - USA - Nationwide

What the Team is Known For

ZwillGen is a boutique privacy law firm that offers the full range of information security advice. The firm comes recommended for its class action work, acting for prominent internet, technology and media companies. It is also well versed in FTC and state attorney general investigations, and maintains a fine reputation for its work on data protection, surveillance and cybersecurity issues. The team is additionally experienced in internet gaming and fantasy sports matters.

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Work Highlights

Provided by Chambers

  • ZwillGen PLLC represented Healthline Media in responding to an investigation and negotiating a California Consumer Privacy Act (CCPA) settlement with the California Attorney General.

Strengths

Provided by Chambers

  • ZwillGen is consistently able to quickly grasp complex legal issues and provide support.

    Privacy & Data Security: Litigation respondentUSA

  • Their advice is always relevant and they understand that practical business advice is key.

    Privacy & Data Security: Litigation respondentUSA

  • Their lawyers uniquely understand how to balance legal needs with business realities and provide level-headed advice.

    Privacy & Data Security: Litigation respondentUSA

  • We really enjoy working with them, in particular because they really provide personalized guidance to us in an efficient matter.

    Privacy & Data Security: Litigation respondentUSA

  • They are very practical, efficient and have deep subject matter expertise.

    Privacy & Data Security: Litigation respondentUSA

Notable Practitioners

Provided by Chambers

  • Marc Zwillinger
    Marc Zwillinger

    Marc Zwillinger

    Marc Zwillinger is manager and founding member of ZwillGen and is a widely known expert in the rights of government agencies to access data held by businesses and responding to FTC inquiries.

    • He understands our business, the legal issues and is consistently able to provide risk-based advice. He is always responsive and is my most trusted outside counsel.

      Privacy & Data Security: Litigation respondentUSA

    • Marc is one of the best attorneys in this field, has significant experience and can bring that to bear to help navigate difficult and unique issues.

      Privacy & Data Security: Litigation respondentUSA

    • Marc is a complete expert in his field. A national authority and a total pro!

      Privacy & Data Security: Litigation respondentUSA
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  • Kandi Parsons
    Kandi Parsons

    Kandi Parsons

    Kandi Parsons is a rising star in privacy and regularly represents clients in FTC investigations and defending class actions.

    • Kandi is a calming presence when it comes to data privacy and data privacy rules.

      Privacy & Data Security: Litigation respondentUSA

    • Kandi continues to impress me with her depth of knowledge and legal acumen.

      Privacy & Data Security: Litigation respondentUSA
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  • Melissa Maalouf
    Melissa Maalouf

    Melissa Maalouf

    Melissa Maalouf is sought after for her expertise on data protection compliance matters, on both a state and global level.

    • Melissa provides balanced, practical advice that focuses on the level of risk and the overall commercial needs.

      Privacy & Data Security: Litigation respondentUSA

    • Melissa is extremely responsive and is very clear at communicating complex and confusing concepts.

      Privacy & Data Security: Litigation respondentUSA
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Ranked Individuals at ZwillGen PLLC (4)

USA - Nationwide

Members

Provided by ZwillGen PLLC

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