What the team is known for

Highly reputed boutique acting on the full scope of contentious and non-contentious IP matters. Contentious capabilities encompass trade mark and patent infringement, counterfeiting and brand protection as well as unfair competition issues. Praised for assisting clients through the whole life-cycle of litigation, from pre-litigation advisory work to court proceedings. Non-contentious skills include providing marketing and advertising advice to significant international chains. Also handles trade mark portfolios, dealing with issues of clearance and applications.

Strengths

A peer referred to the partners as “leaders who are dedicated to the UAE and have a longstanding background in the region.”

A client also appreciated that “they provide succinct, no-fuss and prompt advice on regional laws, regulations and practices,” also pointing out that “their clear understanding of our and our clients’ industries contributes to us maintaining a high standard of service.”

Work highlights

Successfully defended Emirates Shipping Line in litigation proceedings to secure its trade mark registration. The case set a precedent on the right to use geographical names in trade marks.

Notable practitioners

Bassel El Turk is well known for his strength in trade mark litigation and enforcement matters. A peer commented: "His IP litigation skills are impressive,” while other market sources confirm: “He is an excellent advocate.”

Co-head of the global patent and technology practice Sara Holder is held in a distinguished position by the market for her lengthy IP experience. She acts across the full spectrum of intellectual property forms, receiving particular praise for her strength in contentious trade mark and patent work. Peers comment: “Her patent expertise is of high quality.”