Intellectual Property
Global Guide 2024 : United Arab Emirates
Band 2
Email address
[email protected]Contact number
+971 2 6108 100Chambers Review
Bird & Bird has an established IP practice in Dubai which earns a high level of commendation for its trade mark work. The firm advises on filing strategies, portfolio management, prosecution and enforcement issues, and is able to assist with regulatory questions in relation to trade mark registration. Its respected team of lawyers acts for an array of international and domestic clients, with a strong focus on the retail, technology and hospitality spheres. The firm also offers complementary strengths in franchising.
Work Highlights
- Bird & Bird advised The Grooming Company on the expansion of its various brands beyond the UAE to new markets in the Middle East.
Strengths
Provided by Chambers
"They are very good at unpacking the pros and cons. They understand what we are trying to protect from a branding perspective. They have a holistic, long-term approach; they understand our brand and business."
"Bird & Bird is comfortable with cross-border dynamics."
"They respond quickly and always deliver on time. They understand what the franchisee wants as well as what is important for franchisors."
"They are very good at unpacking the pros and cons. They understand what we are trying to protect from a branding perspective. They have a holistic, long-term approach; they understand our brand and business."
"Bird & Bird is comfortable with cross-border dynamics."
"They respond quickly and always deliver on time. They understand what the franchisee wants as well as what is important for franchisors."
Notable Practitioners
Melissa Murray enjoys a notable reputation for her handling of trade mark portfolios, with experience advising a long list of significant international clients from the hospitality and retail sectors. She is also particularly noted for her franchising expertise.
"Melissa has the judgement and experience to guide you through the unpredictability of markets and manage your expectations."
"She's technically very strong, as well as engaging and approachable. She's been in the region a long time, so she understands its dynamics. She has a mature and sensible commercial approach and she's always available."