Loeb & Loeb LLP

Advertising Department

USA - Nationwide
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Overview

Loeb & Loeb is focused on helping sophisticated marketers employ and adapt new data-driven tools and digital media to understand, reach and engage with consumers. Our practice is designed to address clients’ needs at all stages of an advertising landscape that is increasingly driven by data and technology.

Advertising Transactional and Regulatory

Our capabilities span both traditional and digital media channels, encompassing the following areas: promotions review and regulatory requirements; social, digital and new media and influencers; gift cards and loyalty programs; agency and media agreements; content development, sponsorship and celebrity; privacy, data collection and data innovation; brand protection; guilds and unions; and charitable and corporate social responsibility.

Our clients include some of the largest agencies and advertisers across multiple product and service categories, including automotive, financial services, telecommunications, consumer packaged goods, retail, and entertainment and media.

Advertising Litigation

Our firm represents major advertisers in disputes before the Better Business Bureau’s National Advertising Division (NAD), including matters involving comparative claims, environmental claims, native advertising, pricing and performance claims, perceived health and beauty benefits, and product packaging claims. Our team is also involved in significant advertising-related court proceedings and FTC and state attorney general investigations.

Members

Hole, Nathan (Head of Department)

Taylor, James D (Head of Department)

Florin, Kenneth R

Heidelberger, Brian L

Jirgal, Thomas

Jirgal, Thomas

Mallen, David

Clients

A.O. Smith

Amazon

Arthur J Gallagher

BuzzFeed

Citibank

Eagles Ltd.

GlaxoSmithKline (GSK)

Rodan + Fields

S.C. Johnson & Sons

SharkNinja

T-Mobile

Toyota Motor North America

Tyson Foods

Visa

Industries

Automobiles & Parts

Banks

Charities / Not for Profit

Commercial & Professional Services

Consumer Product Manufacturing

Financial Services

Food & Drink Producers

Health Care

Media

Pharmaceuticals & Life Sciences

Retail

Software & Computer Services

Sports

Technology, Hardware & Electronics

Telecommunications

Travel & Leisure