About
Provided by Loeb & Loeb LLP
Loeb & Loeb is focused on helping sophisticated marketers employ and adapt new data-driven tools and digital media to understand, reach and engage with consumers. Our practice is designed to address clients’ needs at all stages of an advertising landscape that is increasingly driven by data and technology.
Advertising Transactional and Regulatory
Our capabilities span both traditional and digital media channels, encompassing the following areas: promotions review and regulatory requirements; social, digital and new media and influencers; gift cards and loyalty programs; agency and media agreements; content development, sponsorship and celebrity; privacy, data collection and data innovation; brand protection; guilds and unions; and charitable and corporate social responsibility.
Our clients include some of the largest agencies and advertisers across multiple product and service categories, including automotive, financial services, telecommunications, consumer packaged goods, retail, and entertainment and media.
Advertising Litigation
Our firm represents major advertisers in disputes before the Better Business Bureau’s National Advertising Division (NAD), including matters involving comparative claims, environmental claims, native advertising, pricing and performance claims, perceived health and beauty benefits, and product packaging claims. Our team is also involved in significant advertising-related court proceedings and FTC and state attorney general investigations.
