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Loeb & Loeb LLP
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Advertising: Transactional & Regulatory

Chambers Review

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Advertising: Transactional & Regulatory - USA - Nationwide

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Band 1

What the Team is Known For

Loeb & Loeb LLP has an outstanding advertising practice whose wide-ranging capacities attract a number of top agencies and brands. The team counsels clients on regulatory compliance, as well as negotiating new marketing partnerships and promotional campaigns. It fields considerable expertise in emerging media and technology, including in the privacy concerns that arise in digital and social media advertising. The lawyers also offer counsel on contentious regulatory matters, including in proceedings before the NAD.

Work Highlights

  • Loeb & Loeb LLP represented Lowe's in the negotiation of sponsorship agreements with Lionel Messi, InterMiami CF and Major League Soccer’s League’s Cup.

Strengths

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The team is able to marshal the right expertise and resource for almost any project.

Advertising: Transactional & Regulatory respondent
USA

The team has a deep knowledge of our business and needs. It is available at the drop of a hat.

Advertising: Transactional & Regulatory respondent
USA

The team at Loeb & Loeb is thorough, up-to-date on legal developments, responsive and proactive.

Advertising: Transactional & Regulatory respondent
USA

Notable Practitioners

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Brian L Heidelberger
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Brian L Heidelberger
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Band 1
Brian Heidelberger's experience includes negotiating sponsorship and endorsement agreements, as well as assisting clients with regulatory compliance.

Brian is one of the best advertising attorneys in the marketplace. He is very balanced in his approach and gives solid, reasonable advice.

Brian is a superb, responsive attorney who provides practical business and legal advice to big brands.

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David Mallen
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David Mallen
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Band 1
David Mallen acts for clients before regulatory bodies as well as state and federal courts, and is particularly proficient before the NAD.

David is an expert in the advertising law field.

David is a great advertising lawyer. He is very knowledgeable, has FTC insight and knows how the regulators work.

David is an incredibly rich resource.

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James D Taylor
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James D Taylor
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Band 1
James Taylor is chair of the firm's advanced media and technology department. He has substantial experience advising major brands on sponsorship agreements and other marketing campaigns.

James provides level-headed and clear advice.

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Kenneth R Florin
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Kenneth R Florin
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Band 1
Kenneth Florin has a wide-ranging practice, which includes strengths in social media marketing and the use of other emerging technologies in advertising.

He is the pinnacle of advertising and digital media legal issues.

Kenneth is pragmatic, responsive and has very good industry knowledge.

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Thomas Jirgal
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Thomas Jirgal
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Band 2
Thomas Jirgal is noted for his vast experience representing clients in NAD proceedings, particularly in relation to matters arising in the telecommunication space.
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Libby O'Neill
3
Libby O'Neill
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Band 3
Chicago-based Libby O'Neill attracts acclaim for her deft representation of clients at the NAD. She also frequently assists clients with claim substantiation and marketing strategy.

Libby is a pleasure to work with.

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Ranked Lawyers at
Loeb & Loeb LLP

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USA - Nationwide

Advertising: NAD Proceedings
David Mallen
1
David Mallen
1
Band 1
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Thomas Jirgal
2
Thomas Jirgal
2
Band 2
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Libby O'Neill
3
Libby O'Neill
3
Band 3
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Advertising: Transactional & Regulatory
Brian L Heidelberger
1
Brian L Heidelberger
1
Band 1
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James D Taylor
1
James D Taylor
1
Band 1
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Kenneth R Florin
1
Kenneth R Florin
1
Band 1
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