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Renowned advertising practice acting for an enviable client base on both advisory and litigious matters. Particular expertise in trade mark matters in the fashion, automotive and food sectors. Also advises clients on parallel import and licensing mandates.
Clients value the firm for its foresight, one reporting that the lawyers "can warn of commercial complications," before adding: "They really put themselves in my position."
Another cites the practice's customer-oriented approach, recalling how "the lawyers adapted their strategy to meet my wishes."
Represented Cantina Mexicana in a trade mark dispute against McIlhenny concerning the use of 'TABASCO'.
Maarten Haak acts for a varied clientele, encompassing fashion, retail and sport, on trade mark disputes. Clients describe him as "an extremely smart, strategic, thorough and business-savvy lawyer" and also appreciate his transparency, one saying: "I also like his honest approach, always giving the full picture."
Moïra Truijens 's remit includes trade mark infringement and parallel import proceedings for clients drawn from the fashion and consumer goods industries. She also has experience in copyright and design right proceedings.
This content is provided by Hoogenraad & Haak.
We are an independent boutique law firm in Amsterdam, specialized in intellectual property law, advertising law and food law. We do what we love. All of our partners are recommended by industry league tables Chambers and Legal 500.
Hoogenraad & Haak counsels international and domestic corporate clients. Our clients mainly operate in the advertising, food, retail, fashion, entertainment and design industries. We represent clients before the civil court and before the Bureau of Intellectual Property and the EUIPO. We can take the lead in a European action and can act quickly for IP owners in case of an infringement.
Our expertise includes:
Jaguar Land Rover
Food and beverages