DEPARTMENT PROFILE

Hoogenraad & Haak

Intellectual Property

2 ranked lawyersBand 3NetherlandsEurope 2021 View ranking table
chambers review
department information
Ranked Lawyers
chambers review
department information
Ranked Lawyers

Chambers Review

Chambers Research is conducted by 200 Research Analysts, across 200 jurisdictions and provides nearly 6,000 rankings tables. Annually we collect hundreds of thousands of responses from clients, the majority via in-depth interview. Learn more about our methodology.

What the team is known for

Renowned advertising practice acting for an enviable client base on both advisory and litigious matters. Particular expertise in trade mark matters in the fashion, automotive and food sectors. Also advises clients on parallel import and licensing mandates.

Strengths

Clients value the firm for its foresight, one reporting that the lawyers "can warn of commercial complications," before adding: "They really put themselves in my position."

Another cites the practice's customer-oriented approach, recalling how "the lawyers adapted their strategy to meet my wishes."

Work highlights

Represented Cantina Mexicana in a trade mark dispute against McIlhenny concerning the use of 'TABASCO'.

Notable practitioners

Maarten Haak acts for a varied clientele, encompassing fashion, retail and sport, on trade mark disputes. Clients describe him as "an extremely smart, strategic, thorough and business-savvy lawyer" and also appreciate his transparency, one saying: "I also like his honest approach, always giving the full picture."

Moïra Truijens 's remit includes trade mark infringement and parallel import proceedings for clients drawn from the fashion and consumer goods industries. She also has experience in copyright and design right proceedings.

Department Information

This content is provided by Hoogenraad & Haak.

Overview

We are an independent boutique law firm in Amsterdam, specialized in intellectual property law, advertising law and food law. We do what we love. All of our partners are recommended by industry league tables Chambers and Legal 500.

Hoogenraad & Haak counsels international and domestic corporate clients. Our clients mainly operate in the advertising, food, retail, fashion, entertainment and design industries. We represent clients before the civil court and before the Bureau of Intellectual Property and the EUIPO. We can take the lead in a European action and can act quickly for IP owners in case of an infringement.

Our expertise includes:

  • copyright and designs
  • trademarks and trade names
  • patents
  • unfair competition, trade dress
  • domain names
  • IP contracts (a.o. publishing, license, distribution and franchising)

Members

Haak, Maarten

Haije, Daniël

Peijnenburg, Mathijs

Steenbergen, Lisanne

Truijens, Moïra

Clients

Ahold Delhaize

Barilla (WASA)

Camper

Heineken

Jaguar Land Rover

Lidl

L'Oréal

Omega Pharma

Secto Design

Suitsupply

Yakult

Industries

Advertising

Automotive

Design

Entertainment

Fashion

FMCG

Food and beverages

Retail

Social media

Technology

Intellectual Property Department

Hoogenraad & Haak

firm
Department location

Cruquiusweg 109-B 1019 AG

Amsterdam

North Holland

Netherlands

1072 SB

View Firm Profile

Ranked Lawyers

Chambers Research is conducted by 200 Research Analysts, across 200 jurisdictions and provides nearly 6,000 rankings tables. Annually we collect hundreds of thousands of responses from clients, the majority via in-depth interview. Learn more about our methodology.

Netherlands

Intellectual Property: General - Mostly Trade Mark/Copyright


Maarten Haak
Band 3
Moïra Truijens
Up and Coming