Chambers Review

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Intellectual Property - South Korea

4
Band 4

What the Team is Known For

Cho & Partners fields a team of trade mark and anti-counterfeiting experts with a client roster of prominent multinational corporations in the technology, luxury goods and retail sectors. The practice provides a comprehensive trade mark service such as searching, filing, renewals and enforcement. The team is also known for its handling of internet-based and domain name issues in addition to proceedings in respect of invalidation and cancellation actions.

Work Highlights

  • Cho & Partners assisted Crocs with a civil action against a seller of charm accessories which were advertised with the term JIBBITS and its Korean transliteration.

Strengths

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Notable Practitioners

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5
Ik Hyun Seo
5
Band 5

Seo Ik Hyun has experience handling trade mark infringement disputes on behalf of a variety of global brands operating in the retail, technology and luxury goods sectors.

What truly distinguishes him is his ability to think strategically and act practically - he consistently aligns enforcement actions with our broader brand goals. He is also highly engaged personally.

Seo Ik Hyun is extremely experienced and pragmatic and has a flair for getting to the heart of the matter. He is also able to separate the essential from the irrelevant and thinking strategically.

Ranked Lawyers at
Cho & Partners

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Band

South Korea

Intellectual Property

5
Ik Hyun Seo
5
Band 5