Department profile
Cho & Partners

Intellectual Property

Asia-Pacific Guide 2026 : South Korea

Share profile

Cho & Partners

Rankings

Chambers Review

Provided by Chambers

Intellectual Property - South Korea

Band 3

What the Team is Known For

Cho & Partners fields a team of trade mark and anti-counterfeiting experts with a client roster of prominent multinational corporations in the technology, luxury goods and retail sectors. The practice provides a comprehensive trade mark service such as searching, filing, renewals and enforcement. The team is also known for its handling of internet-based and domain name issues in addition to proceedings in respect of invalidation and cancellation actions.

View ranking table

Work Highlights

Provided by Chambers

  • Cho & Partners assisted Crocs with a civil action against a seller of charm accessories which were advertised with the term JIBBITS and its Korean transliteration.

Strengths

Provided by Chambers

  • Cho & Partners is very considerate of the client’s perspective, and provides multiple suggestions to help us move forward.

    Intellectual Property respondentAsia-Pacific

Notable Practitioners

Provided by Chambers

  • Tae-Yeon Cho
    Tae-Yeon Cho

    Tae-Yeon Cho

    Cho Tae-Yeon has vast experience working with high-profile international brands on trade mark, copyright, domain name and anti-counterfeiting matters. His recent work consists of trade mark infringement litigation for household-name fashion brands.

    View profile
  • Ik Hyun Seo
    Ik Hyun Seo

    Ik Hyun Seo

    Seo Ik Hyun has experience handling trade mark infringement disputes on behalf of a variety of global brands operating in the retail, technology and luxury goods sectors.

    • What truly distinguishes him is his ability to think strategically and act practically - he consistently aligns enforcement actions with our broader brand goals. He is also highly engaged personally.

      Intellectual Property respondentAsia-Pacific

    • Seo Ik Hyun is extremely experienced and pragmatic and has a flair for getting to the heart of the matter. He is also able to separate the essential from the irrelevant and thinking strategically.

      Intellectual Property respondentAsia-Pacific
    View profile

Ranked Individuals at Cho & Partners (2)

South Korea

Cho & Partners has rankings in the following guides

What success is built on

Chambers is the leading data and intelligence partner for the legal sector.

Explore thought leadership