Intellectual Property - South Korea
What the team is known for
Cho & Partners fields a team of trade mark and anti-counterfeiting experts with a client roster of prominent multinational corporations in the technology, luxury goods and retail sectors. The practice provides a comprehensive trade mark service such as searching, filing, renewals and enforcement. The team is also known for its handling of internet-based and domain name issues in addition to proceedings in respect of invalidation, and cancellation actions. Its clients include Microsoft, Burberry and Louis Vuitton.
Strengths
"The team line-up has a depth and breadth of colleagues who can meet different customer requirements. According to the customer's situation, they formulate the corresponding strategies and action plans."
"The team consists of lawyers and consultants from relevant areas, including the Korea Copyright Commission."
Work highlights
Cho & Partners acted for Burberry in connection with its check design, which has long been used on school uniforms in Korea. The firm successfully concluded negotiations to phase out the use of the Burberry check pattern in schools by the end of 2023.
Notable practitioners
Seo Ik Hyun has experience handling trade mark infringement disputes on behalf of a variety of global brands operating in the retail, technology and luxury goods sectors. "Ik Hyun Seo is a first-rate Korean lawyer who splits his time between the US and Korea, making him attuned to how US clients approach matters. His unique background, including his training at a US law school, combined with his high standards, makes him my go-to choice in Korea."
Cho Tae-Yeon has vast experience working with high-profile international brands on trade mark, copyright, domain name and anti-counterfeiting matters. His recent work consists of trade mark infringement litigation for household-name fashion brands.
