Chambers Review
Provided by Chambers
Intellectual Property - South Korea
What the Team is Known For
Cho & Partners fields a team of trade mark and anti-counterfeiting experts with a client roster of prominent multinational corporations in the technology, luxury goods and retail sectors. The practice provides a comprehensive trade mark service such as searching, filing, renewals and enforcement. The team is also known for its handling of internet-based and domain name issues in addition to proceedings in respect of invalidation and cancellation actions.
Strengths
Cho & Partners is very considerate of the client’s perspective, and provides multiple suggestions to help us move forward.
Work Highlights
Cho & Partners assisted Crocs with a civil action against a seller of charm accessories which were advertised with the term JIBBITS and its Korean transliteration.
Notable practitioners
Cho Tae-Yeon has vast experience working with high-profile international brands on trade mark, copyright, domain name and anti-counterfeiting matters. His recent work consists of trade mark infringement litigation for household-name fashion brands.
Seo Ik Hyun has experience handling trade mark infringement disputes on behalf of a variety of global brands operating in the retail, technology and luxury goods sectors.
What truly distinguishes him is his ability to think strategically and act practically - he consistently aligns enforcement actions with our broader brand goals. He is also highly engaged personally.
Seo Ik Hyun is extremely experienced and pragmatic and has a flair for getting to the heart of the matter. He is also able to separate the essential from the irrelevant and thinking strategically.