Department profile
Baker McKenzie

Intellectual Property: Trade Mark & Copyright

Asia-Pacific Guide 2026 : Australia

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Baker McKenzie

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About

Provided by Baker McKenzie

Baker McKenzie's IP team continue to increase our presence in the market with leading edge mandates right across the IP field including: cutting-edge site blocking copyright litigation, and high profile trade mark litigation, patent litigation and IP commercial transactions. Our differentiators include our specialist IP practice with the expertise and experience to discharge market leading work across diverse IP areas, our deep global and cross-border expertise and our industry specialisation. 

We have evolved our practice to match our clients' business needs: focussing upon industry expertise and thought leadership. Each member of our IP team has a dedicated area of industry focus and actively participates in industry initiatives.

We have three established offices in Australia and a full service IP team meeting the entire IP protection, exploitation and enforcement needs of our clients.  We have a diverse client base of local Australian clients and multinational clients. Unlike many other Australian firms, our team of IP specialists is a separate dedicated practice group within the firm - we do not dilute our IP expertise across generalist corporate or litigation groups. Our Australian team of IP experts work closely with our unrivalled global network of IP specialists and together, set the highest standards of practice with the capacity to offer our clients 24/7 IP support across the globe.

Chambers Review

Provided by Chambers

Intellectual Property: Trade Mark & Copyright - Australia

What the Team is Known For

Baker McKenzie has enviable cross-border capability and is frequently instructed by distinguished Australian brand owners and blue-chip multinationals. This well-regarded practice provides comprehensive coverage of all IP assets, with particular strength advising household-name corporates in respect of brand protection and anti-counterfeiting actions as well as franchising, site-blocking and other copyright, patent and passing-off matters. Baker McKenzie has strong capability in global trade mark portfolios and is able to service clients across a wide range of industries, including food and beverages, consumer goods, retail, healthcare, hospitality, media and technology.

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Work Highlights

Provided by Chambers

  • Baker McKenzie acted for Louis Vuitton in proceedings before the Federal Court of Australia against a retailer of counterfeit products.

Strengths

Provided by Chambers

  • Baker McKenzie have been highly effective in managing complex litigation and positioning us for successful outcomes.

    Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific

  • The team at Baker McKenzie tailor their advice to us and our needs.

    Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific

  • Baker McKenzie provided counsel on unsettled areas of law, subsequently presenting practical options for our assessment to facilitate the achievement of our objectives.

    Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific

Notable Practitioners

Provided by Chambers

  • Andrew Stewart
    Andrew Stewart

    Andrew Stewart

    Andrew Stewart heads the IP practice in Australia and is noted for his work on copyright matters, frequently acting for clients in the media and technology sectors.

    • Andrew Stewart displays a rare combination of legal skills and business acumen.

      Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific

    • He has great strategic vision and knows how to run both small and large matters.

      Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific
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  • Elisabeth White
    Elisabeth White

    Elisabeth White

    Elisabeth White often advises clients on trade mark litigation, with additional expertise in IP commercialisation.

    • Elisabeth White has a deep understanding of the law and presented practical options to achieve our objectives.

      Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific
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  • Dean Gerakiteys
    Dean Gerakiteys

    Dean Gerakiteys

    Dean Gerakiteys focuses on dispute resolution in intellectual property. He is particularly adept at trade mark, copyright and domain name matters and is well-versed in managing prosecution, protection and enforcement cases. He is based in Sydney.

    • Dean Gerakiteys is both astute and sharp. He is always aware of what the client wants commercially and helps to solve problems with a high level of creativity based on the legal terrain.

      Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific

    • Dean is an inspirational leader and provides superb client service. He is also skilled at identifying and retaining talent.

      Intellectual Property: Trade Mark & Copyright respondentAsia-Pacific
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Ranked Individuals at Baker McKenzie (3)

Australia

  • Profile image of Andrew Stewart

    Andrew Stewart

    Intellectual Property: Trade Mark & Copyright

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  • Profile image of Elisabeth White

    Elisabeth White

    Intellectual Property: Trade Mark & Copyright

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  • Profile image of Dean Gerakiteys

    Dean Gerakiteys

    Intellectual Property: Trade Mark & Copyright

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Members

Provided by Baker McKenzie

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