Media & Entertainment
Brazil Guide 2024 : Brazil
Band 4
Email address
[email protected]Contact number
55 11 30497950Chambers Review
b/luz is a well-established firm with a strong footprint in the advertisement industry. The firm assists important clients with regulation matters, negotiation of campaigns and agency agreements, as well as legal advice on marketing strategies. The team is also commended for its representation in advertising disputes. Clients from the technology, beverage and banking sectors are frequently advised by the firm.
Work Highlights
- b/luz represented ByteDance in the transition of Resso to TikTok Music in Brazil conducting a legal review of TikTok Music's terms of use to comply with Brazilian legislation and providing legal analyses for the operation.
Strengths
Provided by Chambers
"Extensive industry knowledge on subjects involving technology and communication."
"They are specialised in the world of gamers and digital influencers."
"Their team is very business-oriented and pragmatic; plus one of the big advantages is that they are a full service and this makes a big difference."
"Extensive industry knowledge on subjects involving technology and communication."
"They are specialised in the world of gamers and digital influencers."
"Their team is very business-oriented and pragmatic; plus one of the big advantages is that they are a full service and this makes a big difference."
Notable Practitioners
Pedro Henrique Ramos is well regarded for his active performance assisting important clients with advertising regulation and disputes, negotiation of agency agreements and campaign, as well as carrying out legal analysis for marketing strategies.
"Pedro gives good pragmatic solutions and tells me when I'm wrong straight away. This made us become true allies."
"Pedro Henrique is flawless. He knows a lot about our business and masters the legal disciplines that are most important to us."