Chambers Review
Provided by Chambers
Media & Entertainment - Brazil
What the Team is Known For
b/luz is a well-established firm with a strong footprint in the advertisement industry. The firm assists important clients with regulation matters, negotiation of campaigns and agency agreements, as well as legal advice on marketing strategies. The team is also commended for its representation in advertising disputes. Clients from the technology, beverage and banking sectors are frequently advised by the firm.
Strengths
No other law firm in Brazil understands the local marketing and advertising industries as well as b/luz, especially in the realm of digital media.
b/luz offers an assertive communication in tune with the advertising market.
Work Highlights
b/luz assisted Interactive Advertising Bureau Brasil with the shaping of its public policy initiatives, based on the different bills of law that are currently under discussion.
Notable practitioners
Pedro Henrique Ramos is well regarded for his active performance assisting important clients with advertising regulation and disputes, negotiation of agency agreements and campaign, as well as carrying out legal analysis for marketing strategies.
Pedro knows the market, is very technical, and has business insight.
Having Pedro Henrique Ramos on the front line makes a lot of difference.