How to make your law firm discoverable in the United States legal market
Chambers USA presents the online Chambers Discoverability Kit which has been designed to help firms improve their online presence via their own marketing efforts to connect with potential new clients.
How can your law firm enhance its online presence?
In the USA's competitive legal market, a strong online presence is a key consideration when looking to attract potential clients. Chambers and Partners has put together a Discoverability Kit with some curated recommendations on how to make the most of your web content and make your firm discoverable online.
The downloadable Discoverability Kit covers advice for building out your existing content on your website and some best practice tips for making the most of your online presence. We run through the benefits of providing individual attorney biographies, regular content updates and demonstrating third-party accreditations.
How to distinguish your firm in a highly competitive US legal market
Enhancing your firm's online and offline presence with a Chambers ranking is a great way to build up the strength of your practice and tap into a network of online searchers who are actively looking to find law firms.
A Chambers ranking can differentiate your firm from the competition, highlight your capabilities in specialist practice areas, and showcase your group's expertise.
As the US moves on from the pandemic, many cost-conscious businesses are increasingly looking to secure services from firms able to offer lean teams with competitive fee arrangements. By highlighting your practice with a strong website and online presence, along with a Chambers ranking, will allow you to put the best foot forward in a changing marketplace.
Participating in the Chambers submission process and seeking practice group and individual lawyer rankings is the first step to securing recognition from Chambers. Please follow the steps and guidance in the Discoverability Kit for more information.
