How Rankings Support Small Law Firm Growth Strategies: Meet Bundy Law
Learn how a boutique US firm achieved top Chambers ranking — and how it forms part of their growth and marketing strategy.
In a legal landscape full of big players, Bundy Law is proving that success doesn't depend on size, but on standards and a smart approach.
Founded by Aaron Bundy and headquartered in Oklahoma, the firm has earned a Band 1 ranking in the Chambers High Net Worth Guide for four consecutive years.
As well as celebrating their excellence, this achievement provides inspiration for how small practices can make a big impact when it comes to promoting law firm growth.
“Chambers has been an important part of our growth as we’ve expanded into a multi-state practice, because of the visibility offered by the platform. We love the Digital Insight report that we get every year with our ranking because it’s an unfiltered look at our firm and our competitors in the market.”
Aaron Bundy, Owner and Founding Partner, Bundy Law
Hear from Aaron Bundy, Owner and Founding Partner of Bundy Law:
A Culture of Continuous Training
Aaron’s philosophy is simple but powerful: “You never reach the highest standard, so it’s always a drive.”
At Bundy Law, that drive translates into aggressive cross-training, exposure to diverse legal disciplines, and a commitment to uniform excellence across the team. Whether it’s a deposition or a complex family law matter, clients get the same high-calibre service—no matter who picks up the file.
This isn’t just good practice. It’s a strategic edge. In regions where legal markets are thinly spread, and clients span industries from oil and gas to agriculture, versatility and consistency are key.
We cannot have one great person who's been doing this for 40 years and then no one else. It must be a uniform highest standard. You never reach that, so it's always a drive.
Aaron Bundy, Owner and Founding Partner, Bundy Law
Scaling Without Dilution
Bundy Law’s model is built for sustainable growth. With a footprint across Oklahoma, Arkansas and Missouri—and cases reaching as far as New York and Canada—the firm has proven that boutique doesn’t have to mean local. It can also stand for agility, trust and preparedness.
Aaron’s approach to scaling is refreshingly grounded: “We focus on the present and make sure we’re doing everything we can now, so we can feel secure about the next five years.” That realism is what makes their expansion credible—and replicable.
We've built infrastructure that, in my view, is scalable, and the scale is working so we're able to take on projects outside of our practice region. The sky’s the limit.
Aaron Bundy, Owner and Founding Partner, Bundy Law
Rankings as Part of Law Firm Marketing Strategies
For Bundy Law, their Chambers ranking isn’t just a badge: it’s a cornerstone of their small law firm marketing. It’s a signal to clients, referring counsel and peers that the firm meets a consistent, independently verified standard of excellence. And it gives everyone at the firm—from lawyers to support staff—a shared sense of pride and purpose.
The Chambers process also offers strategic value. Bundy Law uses the feedback and Digital Insight reports to benchmark performance, refine messaging, and identify areas for growth. It’s not just about being listed—it’s about learning, evolving, and staying ahead.
For boutique firms especially, a Chambers ranking can be transformative. It levels the playing field, allowing smaller practices to compete with larger firms on reputation, visibility, and client confidence.
We want the ranking to serve as an indicator and differentiator, an independent confirmation of what we’re trying to do.”
Aaron Bundy, Owner and Founding Partner, Bundy Law
Law Firm Growth: Lessons from Bundy Law
The successful strategies adopted by Bundy Law provide actionable takeaways for small law firms looking to expand their reputation and footprint.
Submit in the right Chambers category.
Bundy Law found its fit in the High Net Worth Guide, where their work with complex family and trust matters could shine, giving them both relevance and reach.
Harness the feedback.
Chambers offers more than a badge—it provides insight. Bundy Law actively engages with the feedback loop, using Digital Insight reports to sharpen strategy and improve service delivery.
Promote your work.
Visibility matters. Aaron encourages firms to publish articles, share wins on LinkedIn, and speak at events.
Look outside the legal industry.
Bundy Law draws inspiration from other professions—for example, dentists, accountants—to improve marketing. Whether it’s intuitive websites or welcoming offices, excellence is everywhere.
Build a culture of consistency.
Bundy Law’s aggressive cross-training aims to ensure that every lawyer delivers the same high standard. That consistency builds trust, reduces risk and strengthens the brand.
Listen to what Chambers says. Get on a Teams meeting, make a call. They have been very responsive. And once you have your feedback, execute on it and do your best.
Aaron Bundy, Owner and Founding Partner, Bundy Law
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