Tim Luckett

Practice Areas

Tim Luckett is Burson’s Global Crisis Management Lead and has more than 30 years of media and PR consultancy experience. He is a specialist in issues and crisis management and corporate reputation. He has handled a number of high profile reputational issues across a range of sectors and is well versed in designing internal and external communication strategies to help senior management tackle significant business challenges. He also heads up Burson’s litigation support offer.

Tim has advised on issues such as: product recalls and withdrawals, deliberate contaminations, data breaches, brand attacks by NGOs and activist groups, environmental issues, fraud, leaked documents, redundancies, avian flu, pension fund holes, blackmail, court cases, and mergers and acquisitions. He has advised clients in many countries including: Dubai, India, Korea, Russia, South Africa, US and all parts of Europe. Tim led and co-ordinated European-wide product recall following Sudan 1. He also advised and trained WorldCom on its response to corporate fraud. He has led crisis response programmes for Bernard Matthews (avian flu), Northern Rock (financial collapse) and the administration of XL airlines on behalf of Kroll. He has instigated crisis preparedness programmes for: ABF Group, adidas, Compass Group, Ford, HSBC, McCormick, Procter & Gamble, Shell and Wrigley.

Tim has extensive experience of running media and presentation training for organisations and individuals. He has run media training programmes for: BSkyB, Chevron, Intel, HP, Gillette and United Biscuits. Tim’s detailed media knowledge comes from his strong journalistic background. He was a crime correspondent on the Sunday Mirror and also worked as a reporter on the Mail on Sunday where he ran the Scottish newsdesk and covered the 1997 General Election. He also freelanced for The Sun, Today and the Evening Standard. He began his career as a sports reporter in the East Midlands.

Tim is a respected public speaker on corporate reputation and has a postgraduate diploma in newspaper journalism along with a degree in economics and politics. He features in PR Week’s Global Power Book and has been recognised by Spear’s Magazine as one of the country’s top reputation managers.