LAWYER PROFILE

Sarah Ferguson

UK 2026

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Ranked in 1 practice area

About

Provided by Bird & Bird

Practice Areas

Employee Incentives & Benefits

Career

I am a Tax partner, based in our London office and specialising in incentives. I advise both listed and private companies on their executive remuneration and all-employee incentive structures, including the design, implementation and operation of share-based and cash-based plans, their global implementation, related trust and tax work, and support on large cross-border transactions.

Known for my practical approach in tackling potential incentives problems and for my 'can-do' attitude, I delight in finding solutions to any issues swiftly and cost-effectively for my clients.

I have over 15 years’ experience of advising private companies and AIM-listed companies, as well as numerous FTSE 100 and FTSE 250 companies, share plan administrators and trustees on the global incentives aspects of their transactions and advisory matters, including global rollouts.

With an especially strong background in transactional and global work, I have supported both clients and my corporate colleagues through many large private company acquisitions/investments. In the listed arena, I have advised on many high-profile IPOs, takeovers, rights issues/placings and demergers.

My particular focus is on tax-favoured enterprise management incentive (EMI) option plans. I also advise on growth shares, long-term incentive plan (LTIPs), tax-advantaged company share option plans (CSOPs), share incentive plans (SIPs) and sharesave (SAYE) plans, as well as non-tax advantaged share plans.

As an active member of the share plans industry, I am privileged to have sat on the tax committee of the Share Plan Lawyers Organisation since 2015.

Professional Memberships

Solicitors Regulation Authority, 2010

Personal

I have travelled broadly (including a stint living in New England, USA and later Prague, Czech Republic) but now enjoy a peaceful life in Yorkshire with my husband, spiced up by my role as Head of the Employee Incentives & Benefits team for Two Birds London and our three rambunctious children. My hobbies include crafting, baking, skiing, hiking and reading – crime fiction is my favourite. Who doesn’t love a good Agatha Christie?

Chambers Review

Provided by Chambers

Chambers Guide to the Legal Profession

Employee Share Schemes & Incentives - UK-wide

Band 5
Band 5

Individual Editorial

Sarah Ferguson of Bird & Bird has experience advising corporate clients on multi-jurisdictional incentives plans, as well as work on Enterprise Management Incentive option plans. She is able to advise on the tax elements of incentives problems.

Strengths

Provided by Chambers

  • Sarah is clear and helpful in her advice.

    Employee Share Schemes & IncentivesChambers Guide to the Legal Profession
  • Sarah was an extremely capable, effective and good-natured colleague during our business.

    Employee Share Schemes & IncentivesChambers Guide to the Legal Profession
  • Sarah has a great attitude, is very supportive and has strong knowledge.

    Employee Share Schemes & IncentivesChambers Guide to the Legal Profession
  • Sarah is highly knowledgeable and is able to explain relevant information in clear and precise terms.

    Employee Share Schemes & IncentivesChambers Guide to the Legal Profession
  • Sarah has incredible technical expertise and she took the time to get to know us as a business.

    Employee Share Schemes & IncentivesChambers Guide to the Legal Profession

Ranked Individuals at Bird & Bird (76)

London (Firms)

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