Paula Mena Barreto Pinheiro
Brazil Guide 2024
Band 4 : Intellectual Property: Trademark, Copyright & Trade Secrets
Email address
[email protected]Contact number
+55 21 3262 3028Share profile
Band 4
About
Provided by Paula Mena Barreto Pinheiro
Practice Areas
Intellectual Property, Data Protection
Career
Paula Mena Barreto is a partner at Campos Mello Advogados in cooperation with DLA Piper’s Intellectual Property and Data Protection practices.
Paula is highly experienced in the area of data protection and privacy matters, advising clients on the implementation of privacy policies, as well as data breach and privacy compliance issues, including marketing, labour, and consumer-related aspects.
She also advises clients on IP issues, including agreements, transfer of technology, and franchising, as well as prosecution and consulting services in relation to trademarks, copyrights, patents, and software.
Paula further advises clients on strategies for IP management, including legal due diligence for the evaluation of IP assets and analysis of data privacy compliance, IP policies, and litigation.
Professional Memberships
- IAPP (International Association of Privacy Professionals)
- LES Brasil (Licensing Executives Society in Brazil)
- INTA (Internet Trademark Association)
- Member of the Copyrights Commission, OAB-RJ
- Vice-President, LES Brasil (Licensing Executive Society), 2018-2021
- Vice-President, Copyrights Federal Commission, OAB-RJ; 2019-2020
- Co-Chair of the American Committee, LES International, 2019-2021
- Adjunct Coordinator of the Commission of Copyrights, Brazilian Association of Intellectual Property (ABPI), 2018-2021
- President of the Industrial Property and Piracy Commission, OAB-RJ, 2007-2012
Chambers Review
Brazil: Contentious
Paula Mena Barreto Pinheiro is experienced in strategic consultancy, drafting of memorandum and licence and franchise agreements. Additional capabilities include portfolio management.
Strengths
Provided by Chambers
"Good and highly technical client service."
"Good and highly technical client service."