Intellectual Property
Uruguay
1 year ranked
LAWYER PROFILE
Lucía Aguerre
Latin America 2027
Ranked in 1 practice area
About
Provided by Dentons Jiménez de Aréchaga
Latin America
Practice Areas
Intellectual Property and Technology
Litigation and Dispute Resolution
Career
Lucía Aguerre is a Senior Associate and Head of the Intellectual Property Department at Dentons Jiménez de Aréchaga (Montevideo). She is also part of the Litigation and Dispute Resolution team, with a practice focused on intellectual property, trade secrets, unfair competition, and complex commercial and civil litigation.
She has extensive experience advising technology companies, multinationals, and startups on the protection of intangible assets, software licensing, and the enforcement of intellectual property rights both in judicial and administrative proceedings.
She holds an LL.M. in Legal Sciences from Universitat Pompeu Fabra (Barcelona), specializing in intellectual property and trade secrets, and is currently pursuing a master’s in industrial and Intellectual Property, Competition, and New Technologies at ISDE (Madrid).
Work Highlights
-TikTok: Intellectual property advice related to the launch of new platform features and products in the country.
-Vesta Software Group: Comprehensive intellectual property counsel in due diligence processes for the acquisition of software companies, including the purchase of Geocom, the largest technology and payment solutions company in the country.
-Fever Up: Intellectual property advice in connection with its expansion in Latin America and the opening of operations in Uruguay.
-ISBEL: Ongoing advice to a software and technology company on its commercial contracts, development agreements, and software licensing.
-Fox Channels: Participation in the defense of the company against a trademark infringement and unfair competition claim filed by a local competitor.
-Adidas (Latam, Argentina, and Uruguay): Member of the defense team in a lawsuit brought by its former local distributor for alleged unfair competition and breach of contract.
-Genacol International & MVD Pharma: Representation of the trademark owner and its distributor in judicial actions against a former distributor for trademark infringement and unfair competition.
-XCMG China and XCMG Brazil: Participation in the defense of both entities against an unfair competition claim initiated by their former distributor in South America.
Chambers Review
Provided by Chambers
Chambers Latin America
Intellectual Property - Uruguay
Associates to watch
Individual Editorial
Associate-to-watch Lucía Aguerre of Dentons Jiménez de Aréchaga receives strong market support for her work within the IP space.
Strengths
Provided by Chambers
Lucía Aguerre is a proactive IP lawyer with strong knowledge of intellectual property matters. She provides sound, practical advice, responds promptly and communicates in a clear and concise manner.
Intellectual PropertyChambers Latin America
Ranked Individuals at Dentons Jiménez de Aréchaga (17)
Uruguay
Fernando Jiménez de Aréchaga (Jr.)
Head of Projects & Energy
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Nicolás Herrera Alonso
Head of Corporate/M&A
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Diego R Viana
Head of Labour & Employment
View profile Fernando Jiménez de Aréchaga (Jr.)
Head of Banking & Finance
View profile Nicolás Herrera Alonso
Head of Banking & Finance
View profile Fernando Jiménez de Aréchaga (Jr.)
Corporate/M&A
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Virginia Brause
Head of Corporate/M&A
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Mariela Ruanova
Head of Dispute Resolution
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Nicolás Brause
Head of Dispute Resolution
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Ignacio Demarco
Labour & Employment
View profile Mariela Ruanova
Banking & Finance
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Daniela de Castro
Corporate/M&A
View profile 
Jimena González
Corporate/M&A
View profile Lucía Aguerre
Intellectual Property
View profile 
Carolina Bianchi
Projects & Energy
View profile Daniela de Castro
Projects & Energy
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Martín Montoro
Tax
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