Practice Areas
Loke-Khoon Tan is a partner and Head of IP & Technology Practice of Dentons Hong Kong. Widely recognised in the region and globally for his extensive experience in Intellectual Property (IP) law, particularly in Hong Kong and Mainland China, Loke-Khoon focuses on the structuring and enforcement of intellectual property rights and comprehensive anti counterfeiting strategies.
His practice covers trademarks, designs, copyright, trade names, computer software, passing off and unfair competition, as well as labelling laws, food, drug and health regulations, and consumer, media and advertising laws. With the growth of the new economy, Loke-Khoon also advises on Internet and social media matters, media and entertainment, artificial intelligence, and technology related legal issues.
Loke-Khoon has substantial experience representing major brands and multinational corporations across a wide range of industries, including luxury and fashion, retail, consumer goods, cosmetics, pharmaceuticals, media and entertainment, alcohol and spirits, and food and beverage.
Loke-Khoon is an award-winning IP lawyer and led the regional IP & Technology practice and Consumer Goods & Retail Industry practice of his prior firm for two decades.
He is recognised as an Eminent Practitioner for Intellectual Property in China/Hong Kong by Chambers Greater China 2026 and is inducted into the Hall of Fame for Intellectual Property in Hong Kong by The Legal 500 Asia Pacific 2026. He is also consistently ranked as a leading lawyer by Chambers Global, World Intellectual Property Review, Asia IP Experts, Benchmark Litigation Asia Pacific, World Trademark Review 1000, and Managing Intellectual Property.
Professional Memberships
Arbitrator, Panel of the AALCO Hong Kong Regional Arbitration Centre
Adjunct Professor of Law, The University of Hong Kong
Member, Domain Name Dispute Resolution Panel, Hong Kong International Arbitration Centre
Member, Hong Kong Institute of Trade Mark Practitioners
Member, Internet Committee of the International Trademark Association
Member, Hong Kong Intellectual Property Society
Member, International Chamber of Commerce
Past Chairman, China Team, MARQUES (The Association of European Trademark Proprietors)
Member, Asian Patent Attorneys Association (APAA)
Member, International Trademark Association (INTA)
Member, Asian Domain Name Dispute Resolution Centre (ADNDRC)
Member, WIPO Arbitration and Mediation Centre Panel
Member, CIETAC Domain Name Dispute Resolution Center
Board of Advisors, Singapore Law Review
Copyright Committee, Hong Kong Group of the Asian Patent Attorney’s Association
Copyright Committee, Legislation & Regulation Committee (East Asia & Pacific Subcommittee), INTA
Editorial Committee, IP Asia
Past Chairman, Intellectual Property Committee, American Chamber of Commerce in Hong Kong