Kevin Guo

For nearly 20 years, Kevin has provided practical, actionable and plainspoken advice to world-leading companies in the technology, media and telecom (TMT) sector doing business in China. His nuanced understanding of China’s laws, regulatory culture and the commercial marketplace enables him to provide tailored advice for MNCs and domestic leaders in both traditional and emerging industries, in sectors including cloud computing, online & mobile video games and apps, film & television, and financial services. His multifaceted advice has a track record of advancing his client’s business interest from legal, PR and GR perspectives, which has helped his clients succeed with market entry, mergers & acquisitions, international structuring, commercial IP exploitation & litigation, and personal information protection & data privacy.

Senior Partner at TransAsia Lawyers; In-house counsel for world leading US technology company (previously)

BA, Beijing Foreign Studies University (1998);

Member of PRC Bar

Registered PRC Trademark Agent;

“E-commerce Law”, a textbook for PRC Universities, co-author, in publication; “Mobile Apps in Regulatory Focus”, China Law and Practice (2017); “E-commerce Development in China”, compiled by E-commerce Association of China, co-editor (2017); “Several Issues regarding Copyright Protection in Film and TV Dramas”, Electronic Intellectual Property (2011); “Inside the Mind: Bankruptcy Strategies for China”, Thomson Reuters and Aspatore (2008); “China's Videogame Industry Regulatory Landscape”, Niko Partners and TransAsia (2007)