Practice Areas
Litigation
Consumer Protection
Class-Action Defense
Product Liability Litigation
Environmental Litigation
Food & Consumer Packaged Goods Litigation
Retail & Consumer Products
Food & Beverage
Career
Jasmine Wetherell represents consumer goods companies across a broad range of litigation and regulatory matters, with a particular focus on food & beverage, cosmetics & personal care, and apparel businesses. She is a trusted advisor to clients navigating the intersection of product marketing, chemical regulation, and consumer protection class-action risk.
Jasmine maintains an active civil litigation practice centered on the defense of consumer protection and false advertising class actions. She is highly experienced in defending claims brought under California's Consumer Legal Remedies Act (CLRA), Unfair Competition Law (UCL), and False Advertising Law (FAL), as well as analogous statutes in other jurisdictions. Her litigation successes span a range of dispositive arguments, including challenges to Article III and statutory standing, the reasonable consumer standard, failure to allege cognizable damages, and federal preemption, among others. She leverages this experience to provide practical pre-litigation counseling, helping clients evaluate marketing and labeling decisions through the lens of class-action risk before disputes arise.
She has developed particular depth in California Proposition 65 matters, advising clients on both compliance strategy and litigation defense. Jasmine is one of the few practitioners who combines hands-on litigation experience with sophisticated counseling on Proposition 65 exposure assessments, safe harbor thresholds, and reformulation options.
Jasmine's regulatory counseling spans several additional areas critical to consumer goods companies. She advises on FTC marketing compliance, helping clients navigate the agency's substantiation requirements and evolving enforcement priorities — including scrutiny of health claims, influencer endorsements, and environmental marketing — to reduce the risk of investigation or action. She also counsels on Consumer Product Safety Commission (CPSC) regulations, including children's product analyses under the Consumer Product Safety Improvement Act (CPSIA). Cutting across all of these areas is her deep expertise in chemical management, where she helps clients assess and manage obligations under federal and state frameworks governing chemical substances in consumer products.
A frequent speaker and author on consumer product law topics, Jasmine has presented for organizations including the American Conference Institute, the Personal Care Products Council, and the Consumer Brands Association. She is also an adjunct instructor at UCLA School of Law, where she teaches Food Litigation: Consumer Protection, Regulation, and Class Actions.