Graeme Payne

Franchising

Retail & Consumer

Graeme is the global head of Bird & Bird's International Retail & Consumer sector group. As a partner in the international Commercial group in London, he works primarily with retail & consumer focussed businesses on their domestic and international growth and expansion strategies.

As a commercial adviser to retail and consumer companies Graeme regularly helps his clients legal and commercial teams to coordinate both business to business and business to consumer relationships - often on a multi-jurisdictional basis. Graeme and his team support a range of clients from entrepreneurs, early-stage ventures and SMEs to growing and established multinationals.

As a specialist in UK and international franchising, distribution and supply chain arrangements, a large focus of Graeme's role is to help retail, leisure, food and beverage, hotels, hospitality, services and wellness businesses both integrate and manage their multi-channel growth strategies. This may include advising on an international growth strategy via franchising and or distribution, the integration of e-commerce and m-commerce into a traditional bricks and mortar business or helping to manage the shift from a business to business model to a business to business and business to consumer model.

Where possible Graeme and his team helps companies drive efficiencies through the use of technology including automated document management systems. This is particularly attractive to companies with multi-national operations.