George Sard

Career

George is Co-Chairman of the Board of FGS Global. He is the co-founder of predecessor firm Sard Verbinnen & Co and served as Chairman and co-CEO until the firm merged with Finsbury Glover Hering in 2021. For over 30 years, George has represented Fortune 500 companies and private firms in many industries on long-term investor and media positioning programs and in high-profile crises and special situations. These include mergers and acquisitions, IPOs, restructurings, earnings issues, high-level executive changes, and sensitive legal and regulatory matters.

Before co-founding Sard Verbinnen & Co in 1992, George was Chairman of the New York office of Ogilvy Adams & Rinehart, a corporate/financial public relations firm.

Publications

https://www.bloomberg.com/news/articles/2013-08-08/sard-verbinnen-wall-streets-go-to-crisis-pr-firm

https://www.nytimes.com/1997/03/02/business/goodbye-takeover-pain-the-spin-doctor-is-in.html?pagewanted=4

https://www.wsj.com/articles/pr-firm-sard-verbinnen-agrees-to-merge-with-finsbury-glover-hering-11634090400