Brian Winterfeldt

With over a quarter century of experience in brand selection, management, and protection, spanning both physical and digital platforms across various industries, we specialize in developing tailored intellectual property strategies. Whether we’re crafting a strategy from scratch or refining an existing one to stay ahead of market trends and digital advancements, our ultimate goal is always to enhance your organization’s revenue and brand valuation.

Brian's practice encompasses the following key areas: Clearance, Counseling, Brand Protection, U.S. Prosecution, Global Prosecution, Global Brand Management, U.S. Trademark Enforcement, Global Trademark Enforcement, Digital Enforcement, Digital Counseling, Digital Policy and Internet Governance, Intellectual Property Agreements and Transactions, Privacy, Copyright, Trade Secret, Domain Name Counseling and Management, Domain Name Arbitration Proceedings (UDRP).

Brian’s intellectual property legal career spans over 25 years, encompassing extensive experience in trademark portfolio counseling and management, brand-related Internet presence, and IP policy matters. With a globally recognized expertise in digital, Brian has served clients from over 100 global leaders across various industries, including entertainment, retail, tech, consumer products, pharma, hospitality, food and beverage, financial services, and apparel. Core values that guide Brian’s work include a strong commitment to diversity, equity, and inclusion (DEI) and pro bono service.

International Trademark Association

Internet Corporation for Assigned Names and Numbers (ICANN) - Intellectual Property Constituency (IPC)

AAFA - Brand Protection Council

National Association of Minority and Women-Owned Law Firms (NAMWOLF)

Institute for Inclusion in the Legal Sector (IILP) - Current Member of Advisory Board

National LGBTQ+ Bar Association

Winterfeldt, Brian J., and Emily D. Murray. "The Importance of Excellence for Diverse Attorneys." IILP Review, 2019–2020, pp. 93–100.

Winterfeldt, Brian J., et al. "The Impact of GDPR on Online Brand Enforcement: Lessons Learned and Best Practices for IP Practitioners." Landslide, vol. 11, no. 4, Mar./Apr. 2019, pp. 48–53. HeinOnline.

Winterfeldt, Brian J., et al. "The Impact of GDPR on Online Brand Enforcement." GP Solo, vol. 37, no. 3, May/June 2020, pp. 57–58. HeinOnline.

Winterfeldt, Brian J., and Philip D. Karnofsky. "Your Brand in an Expanding Internet Space." Managing Intellectual Property, no. 236, 2014, pp. 20–24. HeinOnline.

Walmart, Citigroup, American Express, The Coca-Cola Company, Marriott, Rotary International, Kohl's, Allstate, Calvin Klein, Tommy Hilfiger, Kate Spade, Coach, Meta, Facebook, WhatsApp, Google, Verizon, Philip Morris International, Chewy.com, Network Solutions, VeriSign, LVMH, Apple, McDonald's, Walgreens, Panera Bread Company, Hershey's, Diageo

Emory University

Bachelor of Arts (BA) in Art History

1990 - 1993

Tulane University

Masters of Arts (MA) in Latin American Studies focusing on Art History and Archaeology in the Ancient Americas

1995 - 2001

Georgetown University Law Center

Juris Doctoris (JD)

1993 - 1999