Annie Tsoi

Practice Areas

Annie is qualified in Hong Kong and England and Wales. She holds an LLB (Hons) from the University of Hong Kong.

Annie has more than 25 years’ experience in advising on all aspects of intellectual property work in China and on the unique challenges arising from doing business there. Annie has advised many major Hong Kong and international clients on strategic issues in Mainland China relating to the protection, enforcement and commercial exploitation of intellectual property rights including managing complex intellectual property portfolios and she represents some of the world’s leading companies in the luxury goods, cosmetic, pharmaceutical, entertainment, fashion and electronics industries.

Annie has advised extensively on the IP aspects of acquisition and restructuring of businesses including technology transfer, licensing and cooperation issues, technology development and improvement. Annie also advises on Internet-related regulations and domain name disputes.

Annie is an active member of many committees and serves as the First Deputy Secretary General, Assistant Secretary General and Chairman of Independent Members of The International Association for the Protection of Intellectual Property (AIPPI) and is also on the BIP Asia Steering Committee (2021), HKTDC and the IP Committee of the Law Society of Hong Kong.