Cybersecurity PR & Communications

Founded by president Zach Olsen in 2015, Infinite’s cybersecurity communications and data breach response practice provides cyber-focused crisis communications strategies to help companies prepare for and respond to cyber incidents. Since its founding, the firm has become a preferred provider of cybersecurity communications strategies to numerous cyber insurers, law firms and breach coaches.

Infinite has advised companies across industries including nonprofit, finance, healthcare, education, legal, technology, manufacturing and more. Companies in the midst of cybersecurity incidents and their outside counsel turn to Infinite to build and execute communications strategies that foster audience trust and protect reputations, while expertly navigating regulatory requirements and delivering negative news. Infinite’s close familiarity with the international nuances of cybersecurity incidents and the impact they have on communications strategies – such as system outages, threat actor negotiations, regulatory requirements and forensic investigations – allows the firm to step in as a partner on day one and manage the process through formal notification and beyond, while minimizing reputational fallout. Infinite also has a busy cybercommunications resilience service line that helps companies put plans in place, rally team members and check critical boxes before an incident begins.