Burson

Bursonis the global leader in communications, purpose built to create value for clients through reputation. Renowned for its strategic counsel, creative execution, and commitment to delivering business-critical results for its clients, Burson comprises 6,000 staff powered by industry-leading technology and operating at unmatched scale.

A key strategic partner to some of the world’s largest brands, Burson helps redefine reputation as a competitive advantage for brands and businesses, so they can lead today and into the future. Using the latest technology and applying a creative, solution-centric mindset, Burson partners with organisations to help them navigate the complexity and dynamic nature of today’s problems.

Burson's reach spans 130 offices and 39 markets worldwide, coupling a truly global perspective with deep local expertise. This extensive footprint allows Burson to provide clients with a nuanced understanding of cultures, regulations, and media environments that is essential for effective communication and translates across borders.

Committed to innovation, Burson invests significantly in developing an unmatched innovation portfolio, including proprietary tools such as Reputation Capital, Sonar, Decipher, Creators, Specialists', and Fount. These tools provide valuable data-led insights enhanced with human intelligence and counsel enabling Burson to optimize strategies and messaging for maximum impact.

Burson's proven track record of success is evident in its list of long-standing clients and award wins. The firm is consistently recognised for its innovative and impactful work, consistently earning accolades from Sabres, Lion, CIPR, PRWeek, PRCA and Chambers amongst others.

Burson was formed in 2024 as a result of the merger of leading WPP agencies, Hill & Knowlton and BCW and it is ranked first in the UK’s Top 150 agencies. As part of WPP network, Burson has access to leading agencies across all creative disciplines to help clients navigate modern business challenges and significant opportunities.