Firm PROFILE
Burson
Crisis & Risk Management 2026
Rankings
Leading firm in Crisis & Risk Management 2026
Ranked Department
Ranked Department
Top figures
40
Jurisdictions
95
Offices
6000
Company Size
Content provided by Burson
Overview
Provided by Burson
Burson is a global communications leader and top-ranked UK agency, formed in 2024 by merging WPP’s Hill & Knowlton and BCW. Powered by 6,000 experts across 40 markets, Burson blends global scale with local expertise. As a trusted partner to major brands, the firm uses creative, data-driven tools and seasoned counsel to redefine reputation as a competitive advantage, mitigate risk, and drive business-critical results. Its award-winning campaigns consistently earn top industry recognition.
Industry sectors (14)
- Financial services
- Consumer, retail, and e-commerce
- Food, beverage, and FMCG
- Energy, utilities, and natural resources
- Technology, media, and telecommunications
- Healthcare and pharmaceuticals
- Industrials and manufacturing
- Transport, travel, and logistics
- Sport
- Automotive and mobility
- Leisure and hospitality
- Professional and business services
- Real estate and infrastructure
- Public sector and not-for-profit
Capabilities (14)
- Crisis communications and response
- Issues management and issues preparedness
- Reputational risk management
- Crisis readiness, planning, and protocol design
- Scenario planning and risk assessment
- Crisis simulations and training exercises
- Spokesperson and media training
- Real-time monitoring and social listening
- Stakeholder, employee, and internal communications
- Regulatory, public affairs, and political risk communications
- Business continuity and resilience communications
- Litigation and disputes communications
- Executive and leadership reputation management
- Post-crisis recovery and reputation rebuild
Key people
Provided by Burson
Caroline Winters
Head of Corporate and Public Affairs
Leila Ager
Group Managing Director
Zoë Holder
Senior Director, International Issues Specialist
Fiona Holroyde
Head of Public Affairs
Marie Graham
Senior Consultant
Jamie Capp
Director
Nabhan Malik
Director
Eleanor Wilcox
Group Managing Director, Corporate Affairs
Work & experience
Provided by Burson
Burson’s crisis practice protects reputation and builds resilience. We span the full risk lifecycle: anticipating threats, preparing, managing live crises, and rebuilding trust. We integrate corporate, public affairs, and financial expertise for multidimensional counsel. We assemble bespoke teams of senior experts, backed by monitoring tech for real-time insights. We deliver global reach and local expertise across all reputational threats
Notable work
Provided by Burson
Internal and external crisis management for a major global digital services provider
2024OngoingLondon and global
Burson London provides global crisis management and reputation support for a major digital streaming provider.
Holistic communications and stakeholder support following a major global data breach
2025CompletedLondon, specific markets and global
Burson managed a major cyberattack crisis for a global firm, minimising negative media and protecting stakeholder trust.
Global crisis and issues support for a major sportswear brand
2025CompletedLondon, specific markets and global
Burson provided 24/7 reputation management, messaging, and monitoring for an athletic brand during a major sports event.
Ranked Offices at Burson
Provided by Burson
Ranked Departments at Burson (1)
Top figures
40
Jurisdictions
95
Offices
6000
Company Size
Content provided by Burson
What success is built on
Chambers is the leading data and intelligence partner for the legal sector.