Firm / Organisation


This content is provided by Finsbury.

Chairman: Roland Rudd
CEO, North America: Paul Holmes
Number of employees: 280
Languages: 25+

Overview & History:
Finsbury is a global leader in strategic communications, serving as a trusted advisor to boards of directors, senior executives and legal counsel to many of the world’s most successful companies, institutions and organizations.

With a particular expertise in supporting companies’ responses to emerging issues, crisis situations, major litigation and periods of intense scrutiny, Finsbury has managed some of the most complex communication challenges across borders and markets within the last three decades.

Finsbury entered a strategic partnership with Hering Schuppener Consulting in 2016 and with Glover Park Group in 2017 to offer a unified global platform that provides clients with unrivaled advice and execution in the major centers of business, finance and policymaking across Asia, Europe, the Middle East, and the United States.

With 12 offices that comprise teams that include former journalists, lawyers, bankers and corporate communications executives, Finsbury delivers expert counsel and support to clients around the world on interactions with the media, financial markets, employees, customers, governments and other vital stakeholders.

Finsbury is a trusted adviser, offering insights and support based on deep expertise in the following core areas:
■ Crisis & Issues Management
■ Capital Markets
■ Corporate & Leadership Positioning
■ Employee & Change Communications
Finsbury’s Crisis & Issues Management practice counsels clients on a wide range of special situations and legal matters, including:

Compliance & Litigation Communications:
Finsbury has deep experience developing communications strategies for managing highstakes legal and enforcement actions. In these situations, companies require an approach that considers not only the traditional courtroom but also the court of public opinion. Finsbury’s approach to litigation focuses on working closely with clients’ leadership and in-house and outside legal teams to coordinate, integrate and vet all communications efforts in support of their litigation and business goals, including in:
 ■ Government and regulatory investigations
 ■ Foreign Corrupt Practices and RICO
 ■ Whistleblower cases
 ■ Corporate governance disputes
 ■ Securities and other financial-related litigation
 ■ Bankruptcy
 ■ White-collar crime
 ■ Cross-border litigation
 ■ Product liability and class action suits
 ■ False advertising
 ■ IP/patent/trade secret cases
 ■ Bet-the-company litigation
 ■ Environmental litigation
 ■ Defamation and libel suits
 ■ Discrimination and harassment suits
 ■ Employee and labor issues
 ■ US Supreme Court and Appellate cases
 ■ Settlement and contract negotiations

Crisis Management:
Finsbury is a leader in helping clients manage the complex and fast-breaking issues and intense scrutiny that arise in times of crisis. Working closely with legal counsel, senior management, boards of directors and in-house communications teams, Finsbury designs and implements strategic communications plans to stabilize critical relationships — ultimately reaching key stakeholders to achieve their goals. Finsbury also provides ‘on the ground’ support — including monitoring developments in real time and proactively communicating or responding as quickly and aggressively as appropriate.
Finsbury’s areas of expertise include:
 ■ Compliance and regulatory matters
 ■ Environmental issues
 ■ Corporate and other leadership issues
 ■ Safety issues
 ■ Cybersecurity events
 ■ Corporate restructurings
 ■ Financial crises
 ■ Product and recall issues
 ■ Labor and employment

Crisis Preparation:
Finsbury’s crisis preparation curriculum helps clients avoid or mitigate a potential crisis by learning and exercising the skills they will need before a serious issue arises. The curriculum — tailored to the unique needs, priorities and corporate culture of each client — is designed to encourage teamwork, information-gathering and analytical thinking while helping ensure our clients have best-in-class systems and processes in place to respond quickly, accurately and appropriately to emerging issues, wherever and whenever they may occur.
Core components include:
■ Research and audit
■ Risk assessment, scenario development and message development
■ Response and escalation protocol
■ Crisis manual development
■ Crisis training and simulation
■ Media training