Edelman

Edelman’s Crisis & Risk Management practice offers end-to-end counsel for clients navigating increasingly complex and interconnected crises. With more than 20 years of experience helping organizations build trust, reputation and resilience, we understand that crises today demand integrated solutions grounded in trust, cultural fluency, real-time intelligence and digital acumen.

Our global network of dedicated crisis practitioners, supported by financial communications specialists and public affairs advisors across 60+ offices worldwide—enables us to seamlessly advise on high-stakes matters anywhere, at any time.

Our team manages cyber/data breaches, disinformation, regulatory action, litigation, workplace misconduct, labor relations, digital risk and more.

Edelman approaches crisis and risk through a modern, multidisciplinary lens. We integrate insights from employee, investor, regulatory, digital and media perspectives to build a 360-degree risk overview. We pair deep strategic counsel with proprietary tools that predict emerging threats, assess reputational impact and deliver precise, data-backed response strategies.

Our approach spans the entire lifecycle of crisis preparedness and response:

• • Preparation: Governance audits, risk sensing, scenario planning and simulation training
  • Crisis Response: Root cause analysis, exposure assessments, responsive messaging and stakeholder disclosure
  • Recovery: Long-term reputational restoration, stakeholder re-engagement, and operational enhancements to prevent recurrence

We are rooted in trust—proactively building stakeholder relationships to enhance resilience and speed responsiveness. Our teams are connected to culture, leveraging real-time analysis to drive or respond to news cycles with relevance and credibility. Our strength in data and intelligence enables us to identify issues early and reach audiences with pinpoint accuracy. We are also deeply integrated across digital ecosystems, understanding how influence and misinformation travel in today’s landscape and applying advanced digital strategy to mitigate risk.

Clients can scale our services as needed—from one-on-one counsel with senior advisors to fully staffed war rooms on the ground. Our teams draw on a global bench of experts including former journalists, political campaigners, cyber specialists and sector-specific counselors to provide highly tailored, responsive support.

As part of the world’s largest communications firm, Edelman’s Crisis & Risk practice brings unmatched scale, expertise and precision to help clients prepare for, respond to and recover from any reputational challenge—with trust at the center of every decision.