Aspire Law, Inc.

Aspire Law, founded in 2021 by Alina Lee, consists of a team of highly skilled attorneys, bringing both Big Law and extensive in-house counsel experience from major corporations. The firm is known for its practical, business-oriented approach, providing seamless legal counseling to enterprise in-house legal teams. Aspire Law enables corporate clients to focus on strategic and high-impact matters by efficiently handling a wide swathe of transactional legal work.

The firm is particularly noted for its commitment to helping clients achieve greater work/life balance, offering flexible solutions that help in-house teams manage workloads and take essential time away.

Our job is to make your job easier.

• On-demand and secondment support from attorneys with both Big Law and in-house experience
• IP Transactions and Counseling
• Trademark Searches, Trademark Registration, Copyright Registration, Design Patents, IP Counseling, etc.
• Marketing Law Transactions, Ad Review Compliance, Sweepstakes, Contests, Loyalty Programs, Offers, Influencers, etc.
• Technology Law, Technology Transactions, Product Counseling, SaaS terms, Custom Software Development, Open Source, Autorenewals and Subscriptions, Payment Processing Compliance, Pricing Compliance, etc.
• Data Privacy Law, Privacy Policies, Website Terms of Use, DPAs, Data Audits,Data Security, etc.
• Corporate Formation, M&A under $100M, Corporate Governance, Restructuring, Due Diligence Support, Integration Support, etc.

Seamless Legal Counseling

Overwhelmed With Legal Work? Unable to Really Disconnect? Don’t worry. We’ll take that extra work off your plate. As former and current in-house lawyers, we become an extension of your legal team, doing the work you don’t have time to do or want to do.

Marketing Law

Truth and clarity in ads, promotions, and marketing campaigns help build customer trust and confidence. Aspire Law will review your ads, participate in your marketing development process, and audit your marketing initiatives for legal liability, including reviewing your marketing content for compliance with state and federal laws.

• Ads: digital, video, radio, TV, websites, billboards
• Competitor comparisons
• Coupons and Rebates
• Direct mail marketing
• Email marketing
• Incentive and referral programs
• Sweepstakes and giveaways
• Offers terms for discounts and free claims
• Social media content and promotions
• Telephone and text marketing (inbound, outbound)
• Sports Sponsorship agreements
• Influencer Agreements
• SAG-AFTRA Talent Agreements
• Publicity Right Counseling

Technology Law

Our technology transactions team helps businesses navigate the legal complexities of acquiring, developing, licensing, and protecting technology assets. From software licensing and cloud computing agreements to data privacy compliance and intellectual property strategies, we craft tailored solutions to meet your unique business needs.

• Software and other IP licensing
• Custom software development agreements
• Technology sales agreements
• IT outsourcing and consulting agreements
• Hardware purchase agreements
• Joint IP development agreements
• SLA negotiation
• DPAs
• Data privacy and data security

Data Privacy Law

When a business invites people to transmit personal data electronically, that business is responsible for the collection, use and care of that data in all its forms. Aspire Law can review your company’s payment processing and data processing practices for compliance with online payment laws, data privacy laws, and data security laws.

• Website terms and privacy policies
• Data privacy processes
• Data security policies and processes
• Online payment checkout flows
• Receipts and confirmation emails

Corporate, M&A, and Restructuring

Our experienced attorneys provide comprehensive corporate legal services to help with buying, selling, forming, and restructuring companies. We support our clients with entity formation, conversions, governance, and compliance. For companies considering strategic transactions, our team also delivers support for mergers, acquisitions, and restructurings.

• M&A for transactions under $100M
• Due Diligence Support
• Deal Structure and Strategy
• Corporate Governance
• Securities Law Compliance
• Venture Capital and Financing
• Post-Transaction Integration Support

IP Transactions and Counseling

Whether you want to trademark your brand name or logo, register a copyright, or patent a unique design, Aspire Law can help. The team at Aspire Law has extensive experience in all areas of intellectual property protection. Aspire Law can advise your business on the most effective ways to retain control over intellectual property, conduct searches to assess your rights and registration options, file registration applications with the USPTO, help you license your intellectual property to others, and manage ongoing protection on your behalf.

• Trademark infringement searches
• Trademark pre-registration searches
• Trademark application preparation/filing
• Copyright registrations
• Design patent searches and filings
• Office action responses
• IP renewals and extensions
• Trade secret consulting
• IP Licensing including copyright, tech, publicity rights, and trademark licensing

Our clients rate us an average of 9.7 out of 10 when asked how likely they are to recommend our services to a colleague. We love our clients as much as they love us.

“The team is responsive, clear, efficient and effective. I appreciate that the team listens to our concerns and provides tailored advice that suits our needs and constraints.”

• Associate General Counsel, at $1B Auto Services Company

“Alina is kind, professional, and offers excellent counsel. Her previous firm and in-house experience brings great perspective to her client’s matters.”

• Senior Counsel at one of America’s Largest Restaurant Chains

“I wholeheartedly recommend Alina and her team for their outstanding legal services and first-class strategic counseling. I have found her to be very easy to work with – business savvy, creative, flexible, practical, timely and just what an in-house team needs.”

• Assistant General Counsel, one of the country’s largest e-commerce companies

“Alina is the ideal outside counsel for in-house lawyers who need practical advice that their business clients can understand and relate to. Her prior experience working in-house helps her understand my perspective and my priorities. Not only does she provide high-quality advice, she is also cost-conscious and works to solve issues as efficiently as possible. Alina also provides me with peace of mind as I don't have to follow-up for status updates or wait for days for a response. The positive culture she has built at her law firm can been seen in the outstanding customer service experience she provides to her clients.”

• General Counsel of Mid-Sized Tech Company

“Alina and Aspire Law is the perfect partner for busy in-house attorneys aiming to reduce risk while supporting growing businesses. As a former in-house lawyer, Alina provides efficient and practica legal advice resulting in seamless client service. Offering both traditional hourly and secondment billing models, Alina will flexibly support your team as your legal staffing needs change. Alina not only delivers fantastic client service with incredible organization and professionalism; her positive demeanor wins over lawyers and clients alike. Alina’s team is also filled with outstanding talent who, through her business model, have the option of unique role and hours flexibility. This gives talent the option to stay in legal practice rather than exiting for a period or simply suffering in a role that may not fit their current life demands. I am grateful to my colleague, Robin Sangston, who took the time to make the introduction to Alina and explain her unique value proposition just weeks before her own retirement. Thank you, Alina and Aspire Law for being phenomenal legal partners!”

• Assistant General Counsel of a $3B conglomerate in the media, communications, and auto industries

“Alina and her team have had in-house experience and that is a differentiator in the quality and value of their advice when compared to other firms.”

• Associate General Counsel of a mid-sized tech company

• Aspire Law named in "Corporate/Commercial" category in Georgia by Chambers USA Spotlight
• Aspire Law named Top 5 “Healthiest Employers” in the small business category by Atlanta Business Chronical – 2024 & 2025
• Aspire Law named top 75 “Pacesetters” (fastest growing private companies in Metro-Atlanta) by Atlanta Business Chronical – 2024 & 2025
• Certified NMSDC Minority Business Enterprise (MBE)
• Certified WBENC Women's Business Enterprise
• Certified Women’s Owned
• Certified Georgia SBSD Small Women’s Owned
• Aspire Law’s Project Manager, Stevie Conway, is a Certified NMSDC CyberPro Training Graduate
• Aina Lee named NBI Outstanding Faculty – 2023
• Alina Lee named “On the Rise – Top 40 Young Lawyers” by the American Bar Association
• Alina Lee is Certified CIPP/US/E

Our Mission is “Empowering clients. Transforming lives.”

Our Vision is “Happy Lawyers Everywhere.”

Our Values are Excellence, Reliability, Integrity, and Growth

What We Believe

At Aspire Law, we take a modern, compassionate, forward-thinking approach to supporting our clients, employees and the communities we live and work in.

We celebrate innovation and enjoy tackling your cutting edge legal questions. Our expert attorneys have experience working with a wide range of clients, from Fortune 500 companies to startups. We are committed to helping you achieve your aspirations through practical on-point legal guidance to support your vision and lifestyle.

When it comes to our employees, we are committed to prioritizing mental health and wellness and providing flexibility for our remote team. Unlike many traditional law firms, our employees are given the space to succeed in life first and foremost. We believe that when people succeed in life, they can transform the world around them through their quality work and meaningful interpersonal relationships.