Consumer Law
Brazil Guide 2024 : Brazil
Band 1
Email address
[email protected]Contact number
+55 11 3247 8400About
Provided by Pinheiro Neto Advogados
We are committed to offering our clients full and comprehensive legal services in all fields of consumer law, in particular the application and interpretation of the Brazilian Consumer Protection Code and Laws.
In regular interface with Brazilian authorities, we have followed closely on the development of consumer legislation since the inception of legislative debates over the Brazilian Consumer Protection Code. This has strengthened our preventive, advisory and litigation practice in conflicts involving suppliers, consumers, and consumer protection and oversight agencies.
Drawing on an innovative and creative approach, we deliver solutions in high-profile and very complex cases, representing the most diverse industry, commerce and service segments, such as the automobile, pharmaceutical, food, financial, chemical, and wholesale/retail sectors alike. The firm’s Consumer Law team has gained a strong academic background in Brazil and abroad, alongside an unrivaled practical experience in major global deals with direct effects in Brazil. We work closely with the largest law firms around the world in this area of the law, with exchange of experience and knowledge.
Chambers Review
Top-tier Pinheiro Neto Advogados has an outstanding consumer law practice, boasting an impressive wealth of expertise advising on the full spectrum of consumer-related mandates. The team is frequently sought out by major national and foreign corporations operating in the technology, pharmaceutical and banking sectors, who rely on a team of seasoned specialists handling product recall campaigns, as well as lawsuits concerning defective drugs and medical devices, and misleading advertising issues. The firm is renowned for acting on high-stakes product liability cases, including class actions and individual lawsuits before courts at all levels.
Work Highlights
- Pinheiro Neto represented Apple in a Civil Action filed by the Public Prosecutor's Office of Santa Catarina, for alleged violations of Brazil's Consumer Protection Code, disputing a BRL1.2 billion fine issued by PROCON.
Strengths
Provided by Chambers
"Pinheiro Neto is the law firm I hire when things get really serious."
"Pinheiro Neto's lawyers have an excellent understanding of consumer law in Brazil and in foreign jurisdictions."
"Pinheiro Neto Advogados is the law firm we use to review our most complex cases."
"Pinheiro Neto is the law firm I hire when things get really serious."
"Pinheiro Neto's lawyers have an excellent understanding of consumer law in Brazil and in foreign jurisdictions."
"Pinheiro Neto Advogados is the law firm we use to review our most complex cases."
Notable Practitioners
Renowned partner Maximilian Fierro Paschoal is frequently sought out for sophisticated representations related to product liability, class actions and recall campaigns. He provides advice to clients from various sectors, including retail, automotive and pharmaceutical.
"Maximilian Fierro is a top-tier attorney with expertise in consumer law and the automotive industry."
"Maximiliano Fierro understands the personal care industry and has a pro-business mindset."
Sérgio Pinheiro Marçal is acknowledged as a top-choice partner in the consumer law arena for his strategic view. He is a distinguished practitioner with substantial experience in the pharmaceutical sector, often retained by high-profile corporate clients to represent them in product liability and defective products mandates, with a notable focus on class actions.
"He is one of the forerunners in this area. One of the main names in Brazil in terms of knowledge."
"I am highly satisfied with his level of expertise. His team worked really well and understood the material very fast."
Pedro Paulo Barrada Baratas makes his way into the rankings for the first time after receiving strong praise from market commentators for his strong involvement in a range of consumer law matters.
"He knows his stuff. Wins just about every case and sends wonderful updates."
"He is very objective and clear in all explanations."
Up-and-coming partner Lucas Pinto Simão has strong activity in recall campaigns and public investigations. He assists clients from the automotive, retail and pharmaceutical sectors.
"It is a voice that we want to hear increasingly more in our cases."
"Lucas Pinto Simão provides excellent autonomy and high-quality delivery."
Ranked Lawyers at
Pinheiro Neto Advogados
Brazil
Members
Provided by Pinheiro Neto Advogados