Department profile
Pinheiro Neto Advogados

Consumer Law

Brazil Guide 2026 : Brazil

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Pinheiro Neto Advogados

Rankings

About

Provided by Pinheiro Neto Advogados

We are committed to offering our clients full and comprehensive legal services in all fields of consumer law, in particular the application and interpretation of the Brazilian Consumer Protection Code and Laws.


In regular interface with Brazilian authorities, we have followed closely on the development of consumer legislation since the inception of legislative debates over the Brazilian Consumer Protection Code. This has strengthened our preventive, advisory and litigation practice in conflicts involving suppliers, consumers, and consumer protection and oversight agencies.


Drawing on an innovative and creative approach, we deliver solutions in high-profile and very complex cases, representing the most diverse industry, commerce and service segments, such as the automobile, pharmaceutical, food, financial, chemical, and wholesale/retail sectors alike. The firm’s Consumer Law team has gained a strong academic background in Brazil and abroad, alongside an unrivaled practical experience in major global deals with direct effects in Brazil. We work closely with the largest law firms around the world in this area of the law, with exchange of experience and knowledge.

Chambers Review

Provided by Chambers

Consumer Law - Brazil

Band 1

What the Team is Known For

Pinheiro Neto Advogados has an outstanding consumer law practice, boasting an impressive wealth of expertise advising on the full spectrum of consumer-related mandates. Major national and international companies in the technology, pharmaceutical and banking sectors regularly turn to the law firm for support in product recalls, disputes involving defective medicines and medical devices, and claims of misleading advertising. The team is also widely recognised for its work in high‑stakes product liability cases, from class actions to individual lawsuits across all court levels.

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Work Highlights

Provided by Chambers

  • Pinheiro Neto advised Amazon in challenging a Procon fine in São Paulo over alleged missing information on its website, establishing a precedent against administrative penalties affecting marketplaces.

Strengths

Provided by Chambers

  • Pinheiro Neto offers exceptional client service. The partners are always available, and the team is remarkably attentive.

    Consumer Law respondentBrazil

  • Pinheiro Neto is highly skilled in consumer litigation, especially in product liability. Its strength lies in building robust defences and mapping relevant judicial precedents, which is essential for shaping litigation strategy and assessing potential settlements.

    Consumer Law respondentBrazil

  • Pinheiro Neto is our go‑to firm in Brazil for guidance on new legislation, regulatory matters and litigation. It is highly proactive in managing cases and provides practical, business‑oriented advice.

    Consumer Law respondentBrazil

  • Pinheiro Neto's lawyers understand our business well. Having worked with us and similar clients for so long, they already understand all the key concepts.

    Consumer Law respondentBrazil

Notable Practitioners

Provided by Chambers

  • Maximilian Fierro Paschoal
    Maximilian Fierro Paschoal

    Maximilian Fierro Paschoal

    Maximilian Fierro Paschoal is frequently sought out for sophisticated matters involving product liability, class actions, and recall campaigns. He provides consumer law advice to clients from a wide range of industries, including retail, automotive, and pharmaceutical.

    • Maximilian stands out for his ability to bring calm to highly stressful situations. He focuses on making things simpler, not adding extra complications to inherently complex circumstances.

      Consumer Law respondentBrazil

    • He is a leading authority in this practice. Max brings extensive experience and is regularly engaged in high‑profile matters. His technical insight and support are invaluable to the team.

      Consumer Law respondentBrazil

    • Maximilian has deep litigation expertise and strong industry knowledge, having worked on the most complex civil cases with highly positive results and major achievements.

      Consumer Law respondentBrazil

    • Every conversation with Maximilian Fierro Paschoal is very focused on assessing risk to support sound decision‑making. He has a practical, fast‑paced approach and is easy to work with.

      Consumer Law respondentBrazil
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  • Lucas Pinto Simão
    Lucas Pinto Simão

    Lucas Pinto Simão

    Lucas Pinto Simão has strong activity in consumer law matters, especially recall campaigns and public investigations. He frequently assists clients from the automotive, retail and pharmaceutical sectors.

    • Lucas Pinto Simão is the go‑to professional for complex matters, with a strategic approach to evidence and settlements.

      Consumer Law respondentBrazil
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  • Pedro Paulo Barradas Barata
    Pedro Paulo Barradas Barata

    Pedro Paulo Barradas Barata

    Pedro Paulo Barradas Barata advised multinational clients in class actions, product liability matters and cases involving recalls, children’s advertising, e‑commerce, data protection and platform liability.

    • Technical, strategic, articulate and reliable, Pedro Barata is the ideal partner for strategic litigation requiring close collaboration with the company’s global headquarters.

      Consumer Law respondentBrazil
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Ranked Individuals at Pinheiro Neto Advogados (3)

Brazil

Members

Provided by Pinheiro Neto Advogados

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