USA Guide 2026 : USA - Nationwide
Ranked Individuals
Provided by Patterson Belknap Webb & Tyler LLP
Patterson Belknap's preeminence in the field of advertising law has been built on more than four decades of groundbreaking wins for blue-chip clients. The firm has represented both plaintiffs and defendants in many of the most notable competitor and consumer advertising lawsuits throughout the nation. Our clients include multi-national Fortune 500 companies that operate across a broad range of industries, including food and beverages, cosmetics and personal care, pharmaceuticals and supplements, telecommunications, electrical equipment, online travel, computer software, and consumer goods.
Companies rely on Patterson Belknap for high-stakes advertising litigation, as well as regulatory proceedings in federal, state and self-regulatory forums. We represent clients at the National Advertising Division of the Better Business Bureau (NAD). We counsel clients regarding new product launches, package development, claims substantiation, advertising clearance, regulatory compliance, public relations matters, and industry initiatives related to advertising and marketing.
Provided by Chambers
Patterson Belknap Webb & Tyler LLP remains a go-to firm for high stakes advertising litigation. The firm is particularly noted for representing leading brands in false advertising disputes, with a strong capability in handling cases that go to trial. It also possesses a nationwide practice in the defense of consumer class actions. The team is particularly active on behalf of clients in the food and drink industry.
Provided by Chambers
Patterson Belknap Webb & Tyler advised Coca-Cola in connection with a putative class action alleging that the use of the term “natural flavors” on the Fanta piña colada soda label was misleading because the product purportedly contained artificial malic acid.
Provided by Chambers
Patterson Belknap's attorneys are the most effective litigators you will find in the legal space.
This department stands out for its exceptionally smart and highly skilled litigators who consistently deliver persuasive and high quality work. They work incredibly hard and inspire great confidence through their expertise and judgment.
Provided by Chambers
Steven has decades of experience. He is an excellent oral advocate and his briefings are truly outstanding.
Steven consistently brings sharp legal insight and unwavering dedication to the matters he leads. His intelligence and steady guidance make him a trusted partner on complex and sensitive issues.
Joshua Kipnees is a highly sought-after litigator in the advertising space. He assists clients with high stakes Lanham Act disputes and consumer class actions.
Jane consistently brings thoughtful insight and strong legal judgment to our work. She is highly engaged, collaborative and attentive to the needs of our matters.
She is a smart, quick and responsive attorney able to drive issues and figure out answers to thorny questions.
Advertising: Litigation
Advertising: Litigation
Advertising: Litigation
Provided by Patterson Belknap Webb & Tyler LLP
Jane Metcalf
View profile of Jane MetcalfJoshua Kipnees
View profile of Joshua KipneesSteven A Zalesin
View profile of Steven A Zalesin
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