About

Provided by Patterson Belknap Webb & Tyler LLP

Patterson Belknap's preeminence in the field of advertising law has been built on more than four decades of groundbreaking wins for blue-chip clients. The firm has represented both plaintiffs and defendants in many of the most notable competitor and consumer advertising lawsuits throughout the nation. Our clients include multi-national Fortune 500 companies that operate across a broad range of industries, including food and beverages, cosmetics and personal care, pharmaceuticals and supplements, telecommunications, electrical equipment, online travel, computer software, and consumer goods.

Companies rely on Patterson Belknap for high-stakes advertising litigation, as well as regulatory proceedings in federal, state and self-regulatory forums. We represent clients at the National Advertising Division of the Better Business Bureau (NAD). We counsel clients regarding new product launches, package development, claims substantiation, advertising clearance, regulatory compliance, public relations matters, and industry initiatives related to advertising and marketing. 

Chambers Review

Provided by Chambers

Advertising: Litigation - USA - Nationwide

1
Band 1

What the Team is Known For

Patterson Belknap Webb & Tyler LLP remains a go-to firm for high stakes advertising litigation. The firm is particularly noted for representing leading brands in false advertising disputes, with a strong capability in handling cases that go to trial. It also possesses a nationwide practice in the defense of consumer class actions. The team is particularly active on behalf of clients in the food and drink industry.

Work Highlights

  • Patterson Belknap Webb & Tyler LLP represented the Brita Products Company, a unit of the Clorox Company, in a putative consumer class action concerning the advertising and labeling of Brita water filtration products.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers

Steven A Zalesin
1
Steven A Zalesin
1
Band 1
Steven Zalesin is a renowned litigator with a particular focus on false advertising disputes. He notably services blue-chip clients across a range of industries.

Steven is very responsive and knowledgeable. He is very easy to work with and obtains good results.

Steven leads a really sharp litigation team. He is extremely responsive and is very strategic in his advice.

Jane Metcalf
U
Jane Metcalf
U
Up and Coming
Jane Metcalf is a notable practitioner in advertising matters, representing clients in punitive class actions.

Jane comes up with great strategy and is an excellent writer.

Joshua Kipnees
U
Joshua Kipnees
U
Up and Coming

Joshua Kipnees is a highly sought-after litigator in the advertising space. He assists clients with high stakes Lanham Act disputes and consumer class actions.

Joshua has always been an excellent attorney with true depth.

Joshua Kipnees is fantastic. He moves mountains and makes the impossible happen.

Ranked Lawyers at
Patterson Belknap Webb & Tyler LLP

Provided by Chambers
Filter by
Band

USA - Nationwide

Advertising: Litigation

Steven A Zalesin
1
Steven A Zalesin
1
Band 1
Jane Metcalf
U
Jane Metcalf
U
Up and Coming
Joshua Kipnees
U
Joshua Kipnees
U
Up and Coming

Members

Provided by Patterson Belknap Webb & Tyler LLP