About

Provided by Keller and Heckman LLP

Keller and Heckman's Advertising practice helps clients comply with applicable labeling, safety, and other requirements, while also working with them to implement compliant advertising and marketing campaigns. Our clients include manufacturers and retailers of connected products, consumer products (such as appliances, clothing, electronics, and toys), foods, drugs, cosmetics, and medical devices, as well as household cleaners, pesticides, chemicals, and packaging. 

We guide clients through the intricacies of federal and state labeling requirements related to nutrient content, energy efficiency or savings, safety, product origin, and Made in the USA claims. We advise clients on advertising claims related to product performance, market position, health, environmental and sustainability benefits, cosmetic benefits, and device and drug efficacy. Tapping into the technical expertise of our scientists enables us to recommend scientific approaches to substantiating claims and to critically assess complex technical substantiation data. We also work with clients to assess a range of green claims.

We work with regulatory bodies to advocate for sensible policies governing internet and mobile advertising, covering transnational, legal, and regulatory issues, as well as the important role of advertising and privacy self-regulation. Our professionals closely track relevant laws and guidance, including ones impacting the expanding area of environmental and sustainability claims.

Chambers Review

Provided by Chambers

Advertising: Transactional & Regulatory - USA - Nationwide

5
Band 5

What the Team is Known For

Keller and Heckman’s practice is distinguished by its strong expertise at the intersection of advertising and environmental regulatory issues, complemented by broad experience in labeling, product launches, influencer marketing and FTC regulatory compliance.

Strengths

Provided by Chambers

Notable Practitioners

Provided by Chambers

Kathleen Bond
4
Kathleen Bond
4
Band 4

Kathleen Bond has a broad advertising practice, which includes counseling brands on regulatory investigations. Her clients include companies in the food and life sciences sectors.

Kathleen is just excellent.

Sheila Millar
4
Sheila Millar
4
Band 4

Sheila Millar is based in the firm’s Washington, DC office and brings particular strength to matters at the intersection of packaging and marketing claims and environmental and ESG considerations.

Sheila's human qualities truly set her apart. She combines exceptional legal expertise with a highly supportive and adaptable working style. She's one of our most dependable and insightful partners.

Sheila's in-depth knowledge of this policy area and familiarity with our company distinguishes her from her peers.

Sheila is very knowledgeable in the industry.

Ranked Lawyers at
Keller and Heckman LLP

Provided by Chambers
Filter by
Band

USA - Nationwide

Advertising: Transactional & Regulatory

Kathleen Bond
4
Kathleen Bond
4
Band 4
Sheila Millar
4
Sheila Millar
4
Band 4

Members

Provided by Keller and Heckman LLP