About
Provided by Keller and Heckman LLP
Keller and Heckman's Advertising practice helps clients comply with applicable labeling, safety, and other requirements, while also working with them to implement compliant advertising and marketing campaigns. Our clients include manufacturers and retailers of connected products, consumer products (such as appliances, clothing, electronics, and toys), foods, drugs, cosmetics, and medical devices, as well as household cleaners, pesticides, chemicals, and packaging.
We guide clients through the intricacies of federal and state labeling requirements related to nutrient content, energy efficiency or savings, safety, product origin, and Made in the USA claims. We advise clients on advertising claims related to product performance, market position, health, environmental and sustainability benefits, cosmetic benefits, and device and drug efficacy. Tapping into the technical expertise of our scientists enables us to recommend scientific approaches to substantiating claims and to critically assess complex technical substantiation data. We also work with clients to assess a range of green claims.
We work with regulatory bodies to advocate for sensible policies governing internet and mobile advertising, covering transnational, legal, and regulatory issues, as well as the important role of advertising and privacy self-regulation. Our professionals closely track relevant laws and guidance, including ones impacting the expanding area of environmental and sustainability claims.