TMT: Media - Netherlands
Band 2
What the Team is Known For
Strengths
Hoogenraad & Haak is very knowledgeable, can explain complex matters in a simple, practical manner and is strategically clever.
Hoogenraad & Haak stands out for its very fast response times and its highly practical and solution-oriented advice.
The lawyers have extensive experience in complex legal fields and possess a deep understanding of our business, which enables them to effectively handle complex matters.
The team has extensive knowledge of daily practice, approaches things from an original perspective, proposes new and creative solutions and can adapt quickly to changing circumstances.
Their performance and quality of work consistently meet, and often exceed, our expectations.
Work Highlights
Hoogenraad & Haak represented Holie Foods in summary proceedings initiated by Lotus Bakeries in relation to alleged misleading comparative advertising claims connected to Holie's Sugar-Score campaign.
Notable practitioners
Ebba Hoogenraad is regarded as a top lawyer for advertising mandates in the Netherlands. She is particularly active advising clients on marketing campaigns, including the use of environmental and sustainability claims, as well as representing clients in disputes concerning the use of misleading claims.
Ebba Hoogenraad is great to work with and gives practical advice.
Ebba Hoogenraad has an impressive depth of specialist knowledge and she is always our first point of contact when we need assistance.
With her experience and inexhaustible knowledge of case law, Ebba Hoogenraad knows how to build a complete case.
Ebba Hoogenraad has a sharp eye for detail. Her opinions and advice are highly valued and we feel very confident with her method and approach.
Her guidance is always thoughtful, strategic and tailored. She listens carefully, identifies the underlying issues quickly and delivers solutions that are both legally sound and commercially viable.
Daniël Haije advises clients on a broad range of advertising mandates, such as permissible exaggeration, contractual issues, comparative advertising, trade mark infringements and the labelling of advertisements. He is mandated by clients in the food and retail sectors, as well as national bodies.
Daniël Haije has a rare blend of deep knowledge and a refreshing sense of humour. We value his strong practical approach; he does not just outline risks, he consistently provides concrete, workable solutions.
Daniël Haije's significant commercial insight means his advice is always perfectly aligned with our business goals, making him a highly effective strategic partner.
Daniël Haije is always readily available for practical and pragmatic advice, while also being exceptionally well equipped to handle more complex and challenging matters.
Daniël Haije is a great adviser.
