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DEPARTMENT PROFILE

Greenberg Traurig, PA

Franchising

1 ranked lawyersBand 4Global Market LeadersGlobal 2021 View ranking table
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Ranked Lawyers

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What the team is known for

A robust franchising practice established in the USA and continuing to expand on a global scale. The practice is driven by the work of its New York and Chicago offices. The firm offers:
• Counsel to franchisors on their expansion into overseas markets, including Latin America and the Caribbean.
• Unique expertise in non-traditional venue franchise arrangements, including military bases, train stations and airports.
• Experience advising clients across a variety of industries, including food and beverages and retail.
• An aptitude for franchise and licensing projects, notably in Asia and the Middle East.

Strengths

Sources say: "Their experience dealing with complex cross-border deals is impressive. Beyond strong legal ground, they also have a solid business orientation."

Another source reveals: "They are an excellent firm: very practical and always available, no matter which time zone the transaction is in."

Notable practitioners

Splitting his time between Chicago and Miami, Alan Greenfield acts as international franchise counsel for US-based food chains, and multinational clients in the oil and gas sector. He advises franchisors on their expansion across multiple jurisdictions, in addition to various licensing and distribution matters. Sources admire his "technical knowledge" and "very responsive" service.

Department Information

This content is provided by Greenberg Traurig, PA.

Overview

Greenberg Traurig (GT) provides integrated cross-border legal services worldwide. Our experience in the United States, Latin America, the Middle East, Europe, Asia, and Africa enables us to provide clients with resources in market opportunities, investments, financing, access to capital markets, governmental strategies or dispute resolution.

GT’s wide-ranging franchise and distribution practice helps clients expand worldwide. The Franchise Team has represented clients in establishing franchise and distribution operations in over 60 countries. Transnational franchise and distribution relationships differ in important respects from domestic arrangements. GT thoroughly understands legal and business aspects of international franchising and distribution. GT counsels companies on the impact of laws in certain countries and has vast experience in structuring, negotiating, and documenting all arrangements used in international franchising, including master franchise and area development relationships, joint ventures, non-traditional venue franchises, area representative relationships, any combination of these arrangements, and more. Our team elevates client’s business objectives at the forefront, as our goal is to establish long-term relationships defined by reliability, responsiveness and trust. Our clients’ international transactions are far from standard, and the GT Franchise Team has a unique ability to propose creative alternatives to address issues which arise in negotiations.

Franchising

Greenberg Traurig, PA

firm
Location

MetLife Building

200 Park Avenue

New York

New York

USA

NY 10166

View Firm Profile

Ranked Lawyers

Chambers Research is conducted by 200 Research Analysts, across 200 jurisdictions and provides nearly 6,000 rankings tables. Annually we collect hundreds of thousands of responses from clients, the majority via in-depth interview. Learn more about our methodology.

Global Market Leaders

Franchising


Alan Greenfield
Band 5