Department profile
Greenberg Traurig, LLP

Franchising

USA Guide 2026 : USA - Nationwide


Greenberg Traurig, LLP

Rankings

About

Provided by Greenberg Traurig, LLP

Greenberg Traurig’s Franchise & Distribution Practice draws on the deep transactional, regulatory, litigation, and intellectual property experience of its dedicated attorneys to advise regional, national, and international franchisors, manufacturers, and distributors in the many aspects of franchising and distribution. Our transactional team understands that every operation is unique and creates tailored franchise and distribution plans for clients specifically designed to meet their short- and long-term goals. Clients, ranging from individual entrepreneurs to internationally recognized public companies, rely on us to structure domestic and international franchise and distribution programs, prepare and file registration documents, counsel on compliance with federal and state relationship regulations, counsel on the implementation of system-wide marketing and other franchise programs, and address relationship problems that may arise. If an issue arises, our litigation team is skilled in effectively and efficiently representing franchise and distribution companies in litigation, arbitration, mediation, and other alternative dispute resolution procedures.

Chambers Review

Provided by Chambers

Franchising - USA - Nationwide

Band 2

Band 2


What the Team is Known For

Greenberg Traurig has a strong franchise and distribution practice with expertise in both domestic and international transactions and regulatory compliance work. It represents a number of large franchises in the full range of transactional and litigation needs. The firm also possesses particular expertise in matters arising from issues concerning IP and labor and employment. It is able to provide clients with regular counsel on the nuances and the impact of changes in local law in various international jurisdictions.

Work Highlights

Provided by Chambers

  • Greenberg Traurig assisted Quality is Our Recipe with Wendy's ongoing systemwide modifications in the USA, as well as its entry into various European markets.

Strengths

Provided by Chambers

  • The law firm give us practical and informed advice based on knowledge of what other key players in the industry are doing and what best practices are.

    Franchising respondentUSA
  • The team combines technical franchise law knowledge with a practical understanding of how franchise systems operate day to day.

    Franchising respondentUSA
  • Greenberg Traurig truly understand our business and give us honest and concise advice.

    Franchising respondentUSA
  • Greenberg Traurig’s team is distinguished by its scale, speed and depth of multidisciplinary expertise.

    Franchising respondentUSA
  • The team takes the time to understand our complex and unique franchise model in order to provide advice that is tailored to our business.

    Franchising respondentUSA

Notable Practitioners

Provided by Chambers

  • Band 1David Oppenheim
    Band 1David Oppenheim

    David Oppenheim

    David Oppenheim is regarded as one of the leading experts in this field. He maintains an impressive practice and advises on regulatory compliance issues and domestic and international franchising matters.

    • He is deeply experienced and a real business problem-solver.

      Franchising respondentUSA
    • He is very aware of the unique structure we have with our business.

      Franchising respondentUSA
    • David brings an exceptional depth of experience in franchise law and a strong understanding of the operational and commercial realities.

      Franchising respondentUSA
  • Band 2Alan Greenfield
    Band 2Alan Greenfield

    Alan Greenfield

    Alan Greenfield advises on matters such as structuring franchise programs and international transactions.

    • He isva very experienced lawyer with the ability to apply his knowledge in a business relevant context.

      Franchising respondentUSA
    • I have complete confidence in his knowledge of franchise law and he takes time to understand our complex and unique franchise system.

      Franchising respondentUSA
    • He has deep knowledge of franchising matters and gives prompt responses to any enquiries or matters.

      Franchising respondentUSA
    • Alan is very responsive and very commercial.

      Franchising respondentUSA
  • Band 4Breton H. Permesly
    Band 4Breton H. Permesly

    Breton H. Permesly

    Breton Permesly offers strong expertise in domestic and international franchising and distribution matters. He regularly advises clients on franchise program development and cross-border deals and transactions.

    • Breton has great experience in our industry. He understands our business and is very practical.

      Franchising respondentUSA
    • He is fundamentally commercially-minded and not just legally proficient.

      Franchising respondentUSA

Ranked Individuals at Greenberg Traurig, LLP (3)

USA - Nationwide

Members

Provided by Greenberg Traurig, LLP

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