Department profile
Greenberg Traurig, LLP

Franchising

Global Guide 2026 : Global Market Leaders


Greenberg Traurig, LLP

Rankings

About

Provided by Greenberg Traurig, LLP

Greenberg Traurig (GT) provides integrated cross-border legal services worldwide. Our experience in the United States, Latin America, the Middle East, Europe, Asia, and Africa enables us to provide clients with resources in market opportunities, investments, financing, access to capital markets, governmental strategies or dispute resolution.

GT’s wide-ranging franchise and distribution practice helps clients expand worldwide. The Franchise Team has represented clients in establishing franchise and distribution operations in over 60 countries. Transnational franchise and distribution relationships differ in important respects from domestic arrangements. GT thoroughly understands legal and business aspects of international franchising and distribution. GT counsels companies on the impact of laws in certain countries and has vast experience in structuring, negotiating, and documenting all arrangements used in international franchising, including master franchise and area development relationships, joint ventures, non-traditional venue franchises, area representative relationships, any combination of these arrangements, and more. Our team elevates client’s business objectives at the forefront, as our goal is to establish long-term relationships defined by reliability, responsiveness and trust. Our clients’ international transactions are far from standard, and the GT Franchise Team has a unique ability to propose creative alternatives to address issues which arise in negotiations.

Chambers Review

Provided by Chambers

Franchising - Global Market Leaders

Band 3

Band 3


What the Team is Known For

Greenberg Traurig offers a robust franchising practice established in the USA and is continuing to expand on a global scale. The practice is driven by the work of its New York and Chicago offices. The law firm offers:

• Counsel to franchisors on their expansion into overseas markets, including Latin America and the Caribbean.

• Unique expertise in non-traditional venue franchise arrangements, including military bases, train stations and airports.

• Experience advising clients across a variety of industries, including food and beverages and retail.

• An aptitude for franchise and licensing projects, notably in Asia and the Middle East.

Strengths

Provided by Chambers

  • The firm has a global reach, through local offices or contacts with local firms. In any given country, GT is able to get local advice very quickly.

    Franchising respondentGlobal
  • Always prompt no matter the day/time.

    Franchising respondentGlobal

Notable Practitioners

Provided by Chambers

  • Band 3Alan Greenfield
    Band 3Alan Greenfield

    Alan Greenfield

    Alan Greenfield handles a range of matters, including franchise transactions. He splits his time between the firm's Denver and Miami offices.

    • Alan is our primary lawyer and have been excellent to work with in all areas. We are extremely happy with him and the work him and his team have done for us

      Franchising respondentGlobal
    • Alan is an excellent, pragmatic lawyer.

      Franchising respondentGlobal
  • Band 4David Oppenheim
    Band 4David Oppenheim

    David Oppenheim

    David Oppenheim is noted for his handling of Europe and Middle East-related franchising matters. He is based in New Jersey

    • He is very outcome-focused and commercial.

      Franchising respondentGlobal

Ranked Individuals at Greenberg Traurig, LLP (2)

Global Market Leaders

Members

Provided by Greenberg Traurig, LLP

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