Department profile
Dorsey & Whitney LLP

Intellectual Property: Trademark, Copyright & Trade Secrets

USA Guide 2026 : New York


Dorsey & Whitney LLP

Rankings

About

Provided by Dorsey & Whitney LLP

The New York-based Intellectual Property practice of Dorsey encompasses all related areas of expertise including trademarks, copyrights, and patents and handles all the contentious and non-contentious issues faced by their clients in New York, across the U.S. and globally. The New York Dorsey Trademark Practice Group specializes in:

...Representation of clients in proceedings before the United States Trademark Trial and Appeal Board and in federal court litigation and arbitration proceedings concerning trademark infringement and dilution, unfair competition, trade dress protection, false advertising, copyright infringement, internet disputes and licensing disputes....False advertising review, counseling, litigation, and NAD proceedings.
...Counseling in the creation, selection, clearance, use, registration, enforcement, maintenance and licensing of trademark rights in the United States and worldwide.
...Domain name registration, renewal, transfer and enforcement; recovery of domain names from infringers and cyber squatters.
...Management of domestic and international trademark portfolios.
...Strategic positioning of technology, trademarks or copyrighted products through licensing programs that complement and expand upon core business operations.

Clients (10)

  • SIGA Technologies
  • Boston Beer Corp. (Samuel Adams)
  • Dow Jones & Company, Inc.
  • Roma Dining LLC and Romacorp, Inc.
  • McKee Foods Corporation
  • Jaguar Land Rover
  • MasterCard International Incorporated
  • The Procter & Gamble Co.
  • SCA Americas Inc.
  • World Trade Centers Association, Inc.

Industries (1)

  • SCA Americas Inc.

Chambers Review

Provided by Chambers

Intellectual Property: Trademark, Copyright & Trade Secrets - New York

Band 3

Band 3


What the Team is Known For

Dorsey & Whitney LLP is a diverse practice representing a number of global brands in copyright, trademarks and transactional matters. The firm provides adept counsel on litigation and portfolio management issues. The team, is well versed in handling domain name registration issues and cybersquatting concerns, and also maintains expertise in false advertising, trade dress and unfair competition matters, among other areas.

Work Highlights

Provided by Chambers

  • Dorsey & Whitney represented Procter & Gamble in a lawsuit brought by The Scotts Company alleging trade dress infringement and dilution, in connection to the launch of an herbicide produce named SPRUCE.

Strengths

Provided by Chambers

  • Dorsey & Whitney offers deep legal expertise, practical business understanding and client-focused services.

    Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
  • Dorsey & Whitney distinguishes itself primarily by being pragmatic and practical in its strategy and advice.

    Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
  • The team consistently provides advice that balances legal considerations with brand priorities, marketing dynamics, and our overall risk tolerance.

    Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
  • Dorsey & Whitney stands out for its ability to consistently deliver clear, practical and actionable advice under tight deadlines.

    Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
  • Dorsey & Whitney has very personable and knowledgeable IP lawyers who are a pleasure to work with.

    Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA

Notable Practitioners

Provided by Chambers

  • Band 2Bruce Ewing
    Band 2Bruce Ewing

    Bruce Ewing

    Bruce Ewing cochairs the firm's IP litigation group and offers demonstrable expertise in handling disputes arising out of alleged infringement. His client base includes household-name companies from the pharmaceutical and technology sectors.

    • Bruce is a really excellent a trial lawyer who is extremely sharp.

      Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
  • Up and ComingFara Sunderji
    Up and ComingFara Sunderji

    Fara Sunderji

    Fara Sunderji is commended for her work on matters pertaining to trademarks, social media and advertising law. She represents a broad client base, including those in the pharmaceuticals, publishing and financial services industries.

    • Fara is truly exceptional. She combines deep technical expertise in trademark and brand protection with an extraordinary ability to deliver clear, actionable advice under the tightest deadlines. She is a true strategic partner to our business.

      Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
    • Fara really understands the balance of branding questions and picks her battles well.

      Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
    • Fara is awesome. She is personable, user-friendly and gives straight-forward answers.

      Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
    • Fara is a very impressive IP lawyer and a pleasure to work with.

      Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA
    • Fara is very sophisticated and considers issues from a practical perspective.

      Intellectual Property: Trademark, Copyright & Trade Secrets respondentUSA

Ranked Individuals at Dorsey & Whitney LLP (2)

New York

  • Profile image of Bruce Ewing

    Bruce Ewing

    Intellectual Property: Trademark, Copyright & Trade Secrets

    View profile
  • Profile image of Fara Sunderji

    Fara Sunderji

    Intellectual Property: Trademark, Copyright & Trade Secrets

    View profile

Members

Provided by Dorsey & Whitney LLP

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