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DEPARTMENT PROFILE

Cruz Marcelo & Tenefrancia

Intellectual Property

4 ranked lawyersBand 1PhilippinesAsia-Pacific 2022 View ranking table
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chambers review
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Ranked Lawyers

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What the team is known for

Cruz Marcelo & Tenefrancia has a strong team of IP lawyers in Manila. Active on a broad range of mandates, from IP commercialisation to trade mark opposition disputes. Well versed in IP portfolio management and copyright and patent commercialisation. Regularly acts for both Philippine and international clients, offering expertise in a diverse array of sectors, including technology, manufacturing and consumer goods. Key clients include Lazada E-Service Philippines and Ayala.

Strengths

An interviewee reports that "Cruz Marcelo & Tenefrancia has a strong IP practice and an extensive network of correspondent IP law firms throughout ASEAN."

Another source says: "The firm is composed of highly competent and seasoned lawyers who give incisive, practical and timely legal advice."

Work highlights

Cruz Marcelo & Tenefrancia advised Green Cross on the filing of three-dimensional trade mark applications for its bottle designs.

Notable practitioners

Divina Gracia Pedron specialises in litigation, and also has experience advising significant brands on their trade mark portfolios. She earns praise from a client for her "reliability, responsiveness and technical competence."

Patricia Bunye has expertise in IP matters including licensing and franchising. She also acts on trade mark prosecution and litigation.

Rowanie Nakan acts on patent filing and the protection of rights. An interviewee says that "she has deep knowledge of patent law in ASEAN and responds very quickly to our needs."

Susan Villanueva is highly regarded as an IP expert who is noted for her work as a professor of IP and for her experience working on trade marks and copyright. She is particularly active on trade mark disputes and also active on anti-counterfeiting matters.

Department Information

This content is provided by Cruz Marcelo & Tenefrancia.

Overview

In this knowledge-based age, the protection, enforcement and commercialization of Intellectual Property rights are indispensable to economic development  Our lawyers are best known for their ability to provide excellent services covering the full spectrum of IP practice.

Our IP practice includes:

  • Prosecution of applications for the registration of trademarks and patents (inventions, utility models, industrial designs) and applications for issuance of copyright deposit;
  • Protection of business models, trade secrets and undisclosed information; IP commercialization, which includes negotiating, drafting and reviewing agreements for licensing and franchising;
  • Registering technology transfer agreements with the Documentation, Information and Technology Transfer Bureau;
  • Conduct of IP due diligence and audit of IP assets;
  • Registration of food, cosmetics and drugs with the Food and Drug Administration;
  • Implementing border control measures;
  • Addressing parallel import issues;
  • Handling administrative, civil and criminal cases on trademark, copyright and patent infringement and unfair competition; 
  • Handling domain name disputes;
  • Anti-piracy programs and intellectual property enforcement cases, including market survey, test-buy and evidence-gathering.

Our IP Department has the unique capability of providing value-added services, like patent drafting and IP litigation, without need of outsourcing work to external consultants or general litigators. 

Members

Bunye, Patricia A O

Dy, Khristine C.

Gerona, Allen Jeil L.

Nakan, Rowanie

Radoc, Raiza Alexis D.

Santiago, Criselda S.

Valerio, Carlo B.

Villanueva, Susan

Clients

ABS-CBN

Dole Philippines

Filinvest Land

JT International

Ortigas & Company

Samsung Electronics

Siemens

Unilab

University of the Philippines

Industries

Chemical

Computers and peripheral equipment

Electronics

Food

Household and sanitary goods

Pharmaceutical

Real estate

Telecommunications

Television and Broadcasting

Transport equipment

Intellectual Property

Cruz Marcelo & Tenefrancia

firm
Location

9th-12th Floors, One Orion,

11th Ave. cor. University Parkway,

Taguig

Metro Manila

Philippines

1634

View Firm Profile

Ranked Lawyers

Chambers Research is conducted by 200 Research Analysts, across 200 jurisdictions and provides nearly 6,000 rankings tables. Annually we collect hundreds of thousands of responses from clients, the majority via in-depth interview. Learn more about our methodology.

Philippines

Intellectual Property


Divina Gracia E Pedron
Band 3
Patricia A O Bunye
Band 2
Rowanie Nakan
Band 4
Susan Villanueva
Band 1