
About
Provided by Cruz Marcelo & Tenefrancia
In this knowledge-based age, the protection, enforcement and commercialization of Intellectual Property rights are indispensable to economic development Our lawyers are best known for their ability to provide excellent services covering the full spectrum of IP practice.
Our IP practice includes:
- Prosecution of applications for the registration of trademarks and patents (inventions, utility models, industrial designs) and applications for issuance of copyright deposit;
- Protection of business models, trade secrets and undisclosed information; IP commercialization, which includes negotiating, drafting and reviewing agreements for licensing and franchising;
- Registering technology transfer agreements with the Documentation, Information and Technology Transfer Bureau;
- Conduct of IP due diligence and audit of IP assets;
- Registration of food, cosmetics and drugs with the Food and Drug Administration;
- Implementing border control measures;
- Addressing parallel import issues;
- Handling administrative, civil and criminal cases on trademark, copyright and patent infringement and unfair competition;
- Handling domain name disputes;
- Anti-piracy programs and intellectual property enforcement cases, including market survey, test-buy and evidence-gathering.
Our IP Department has the unique capability of providing value-added services, like patent drafting and IP litigation, without need of outsourcing work to external consultants or general litigators.
Chambers Review
Cruz Marcelo & Tenefrancia has a strong team of IP lawyers in Manila. The firm is active on a broad range of mandates, from IP commercialisation to trade mark opposition disputes. The team is well versed in IP portfolio management and copyright and patent commercialisation. The firm regularly acts for both Philippine and international clients, offering expertise in a diverse array of sectors, including technology, art and consumer goods. Key clients include Philippine Department of Science and Technology, In-N-Out Burgers and Fundacion Sanso.
Work Highlights
- Cruz Marcelo & Tenefrancia defended Oceanic Empire against a trade mark opposition claim by Starwood Hotels & Resorts Worldwide, relating to the defendant's applications for the 'WFIFTHAVENUE' and 'WGLOBALCENTER' marks.
Strengths
Provided by Chambers
"Cruz Marcelo & Tenefrancia has a lawyer for every concern you have. The firm is very responsive and provides a really high level of service."
"Cruz Marcelo & Tenefrancia has a lawyer for every concern you have. The firm is very responsive and provides a really high level of service."
Notable Practitioners

Susan Villanueva is highly regarded as an IP expert who is noted for her work as a professor of IP and for her experience working on trade marks and copyright. She is particularly active on trade mark disputes and is also active on anti-counterfeiting matters.

Patricia Bunye has expertise in IP matters including licensing and franchising. She also acts on trade mark prosecution and litigation.
"Patricia is a very meticulous and hard-working lawyer, and she never misses a deadline."

Rowanie Nakan is noted for her work in patent filing and the protection of intellectual property rights.
"She helps you to understand complicated issues in clear terms and is well versed on the happenings within the IP community."

Divina Gracia Pedron has experience advising significant brands on their trade mark portfolios, as well as copyright protection.
Ranked Lawyers at
Cruz Marcelo & Tenefrancia
Philippines




Members
Provided by Cruz Marcelo & Tenefrancia
Allen Jeil L. Gerona
Carlo B. Valerio
Criselda S. Santiago
Khristine C. Dy
Raiza Alexis D. Radoc
Rowanie Nakan
Clients
Provided by Cruz Marcelo & Tenefrancia
ABS-CBN
Dole Philippines
Filinvest Land
JT International
Ortigas & Company
Samsung Electronics
Siemens
Unilab
University of the Philippines
Industries
Provided by Cruz Marcelo & Tenefrancia
Chemical
Computers and peripheral equipment
Electronics
Food
Household and sanitary goods
Pharmaceutical
Real estate
Telecommunications
Television and Broadcasting
Transport equipment