Media & Entertainment: Advertising & Marketing

About

Provided by Bristows LLP

Bristows' publishing and media clients include major traditional publishing houses, television companies and leading players in the computer games industry, as well as new media.

They seek advice on a broad range of issues - both contentious and non-contentious - which include:

• publishing rights
• publishing agreements
• content acquisition and Iicensing
• pre-publication rights clearance
• digital rights management 
  
• brand, defamation and associated IP issues
• privacy
  
• sponsorship arrangements for events, teams, venues and TV programmes
• advice on ambush marketing 
• deals for brand or celebrity endorsements

Our team also regularly advise major brands on the legality of advertising campaigns and sales promotions as well as comparative advertising and dispute resolution. Our experience covers agency pitches and appointments, media buying, sales promotions, draws and competitions, digital marketing and social networking arrangements.

We also focus on the exploitation of brands through licensing, merchandising and franchising. We have considerable expertise in connection with the acquisition and disposal of brands and dealing with associated trade mark issues and recordals both nationally and internationally.

Our experts advise media and technology companies on disputes relating to published content, claims brought in libel, privacy, breach of confidence and data protection. We work closely with clients as they develop new products and platforms, and advise on the related potential liability issues.