About
Provided by b/luz
We are a leading reference in Brazil’s advertising sector. With extensive experience advising advertisers, agencies, and media companies, we stand out for our consultancy work—particularly in drafting contracts, assessing the feasibility of advertising initiatives, structuring partnerships and joint ventures, and providing ongoing legal support to mid- and large-sized agencies.
We have in-depth knowledge of the industry’s regulatory frameworks and regularly act in proceedings before CONAR and CENP. We advise clients on compliance with self-regulation standards, as well as on the approval and management of authorized promotional campaigns (REPCO/CAIXA, SEAE, SUSEP) and public tenders for advertising services.
Since 2015, we have partnered with the Interactive Advertising Bureau – Brazil (IAB Brasil), the country’s most prominent digital advertising association. Through this and other partnerships, we also advise Ad Networks, Ad Exchanges, DSPs, SSPs, Trading Desks, DMPs, and other emerging technologies in the sector. Our services include legal opinions and memoranda for major internet companies and multinational consumer goods and financial services firms seeking to invest in digital advertising in Brazil.
