Department profile
b/luz

Media & Entertainment

Brazil Guide 2026 : Brazil

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b/luz

Rankings

About

Provided by b/luz

We are a leading reference in Brazil’s advertising sector. With extensive experience advising advertisers, agencies, and media companies, we stand out for our consultancy work—particularly in drafting contracts, assessing the feasibility of advertising initiatives, structuring partnerships and joint ventures, and providing ongoing legal support to mid- and large-sized agencies.

We have in-depth knowledge of the industry’s regulatory frameworks and regularly act in proceedings before CONAR and CENP. We advise clients on compliance with self-regulation standards, as well as on the approval and management of authorized promotional campaigns (REPCO/CAIXA, SEAE, SUSEP) and public tenders for advertising services.

Since 2015, we have partnered with the Interactive Advertising Bureau – Brazil (IAB Brasil), the country’s most prominent digital advertising association. Through this and other partnerships, we also advise Ad Networks, Ad Exchanges, DSPs, SSPs, Trading Desks, DMPs, and other emerging technologies in the sector. Our services include legal opinions and memoranda for major internet companies and multinational consumer goods and financial services firms seeking to invest in digital advertising in Brazil.

Chambers Review

Provided by Chambers

Media & Entertainment - Brazil

Band 4

What the Team is Known For
b/luz is a well-established firm with a strong footprint in the advertisement industry. The firm assists important clients with regulation matters, negotiation of campaigns and agency agreements, as well as legal advice on marketing strategies. The team is also commended for its representation in advertising disputes. Clients from the technology, beverage and banking sectors are frequently advised by the firm.
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Work Highlights

Provided by Chambers

  • b/luz advised Havas/Vivendi regarding advertising legal consultancy, including campaign structuring, contractual review, and regulatory compliance for marketing initiatives and business operations.

Strengths

Provided by Chambers

  • b/luz demonstrates strong penetration in the advertising market, working with a wide range of players and developing a comprehensive understanding of the technology sector as a whole. They also offer significant insight into advertising regulations and are adept at anticipating market trends.

    Media & Entertainment respondentBrazil

  • b/luz stands out for its deep knowledge of the sector and consistently efficient delivery.

    Media & Entertainment respondentBrazil

Notable Practitioners

Provided by Chambers

  • Pedro Henrique Ramos
    Pedro Henrique Ramos

    Pedro Henrique Ramos

    Pedro Henrique Ramos is well regarded for his active role in assisting major clients with advertising regulation and disputes, the negotiation of agency agreements and campaigns, as well as conducting legal analysis for marketing strategies.

    • Pedro Henrique Ramos stands out for his excellent knowledge of both the subject matter and the sector.

      Media & Entertainment respondentBrazil
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  • Andressa Bizutti
    Andressa Bizutti

    Andressa Bizutti

    Andressa Bizutti is recognised for her expertise in advertising, social media and streaming. She is sought after by global technology leaders and top advertisers for guidance on complex and emerging regulatory matters. She is also regarded as a point of reference in influencer marketing.

    • Andressa Bizutti Andrade is very assertive, providing strong support in litigation and legal opinions.

      Media & Entertainment respondentBrazil

    • Andressa stands out for her strong IP expertise, demonstrating impressive command of the subject.

      Media & Entertainment respondentBrazil
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Ranked Individuals at b/luz (2)

Brazil

Members

Provided by b/luz

b/luz has rankings in the following guides

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