The National Hispanic Cannabis Council announced it has tapped three cannabis industry leaders to head up its board of directors and oversee the direction and strategy of the recently launched nonprofit.

The inaugural executive committee consists of board president Brian Vicente, founding partner of Vicente Sederberg LLP; treasurer Aaron Lopez, director of government affairs at Trulieve; and secretary Jose Hidalgo, founder and CEO of Folsom and Forge LLC. All three were elected by the board to serve two-year terms. 

“The NHCC is extremely proud to have three of the cannabis industry’s most highly accomplished Hispanic leaders serving on its inaugural executive committee,” said NHCC Executive Director Antonio Valdez, a consumer marketing expert who was instrumental in launching the nation’s first Hispanic trade association for the real estate industry. “These forward-thinking individuals have played key roles in shaping the legal cannabis market and they have a deep understanding of cannabis business and policy issues. They are well-qualified to lead the board of directors in advancing NHCC’s mission of empowering the U.S. Hispanic community through education, entrepreneurism, and economic opportunity.”

The National Hispanic Cannabis Council was founded earlier this spring. It aims to raise awareness of cannabis-related health, economic, and legal issues, and it promotes cannabis industry participation and leadership among Hispanics, who are currently underrepresented. The organization is comprised of individual and business members from around the US. For more information about NHCC, visit