On July 1, 2024, Newsan S.A., the leader group in the manufacturing and commercialization of home appliances and consumer electronics, announced an exclusive agreement with Procter & Gamble (P&G) for the commercialization in Argentina of its iconic brands Gillette, Pantene, Head & Shoulders, Downy, Vick, Cebión, among others, as well as for the manufacturing and commercialization of Pampers diapers and Always pads.
This exclusive licensing and distribution agreement also includes the acquisition by Newsan of 100% of P&G Argentina's equity, a manufacturing plant in Villa Mercedes, and the general offices of P&G located in the Province of Buenos Aires.
The parties have declared that this agreement will allow both companies to leverage their strengths, with P&G Global providing innovation through its brands and products, and Newsan providing its capabilities and experience in the Argentine market, together with the human talent brought by P&G Argentina.
Beccar Varela acted as external counsel for Newsan S.A., while Jones Day (New York office) and Baker McKenzie (Buenos Aires office) advised P&G.
Beccar Varela’s team was led by partners Daniel Levi and Ricardo Castañeda, with the assistance of counsel Eugenia Radaelli and senior associate Mercedes Pando. The team was also supported by the different areas of expertise of the firm, including Guido Krolovetzky and Agustín Coronel de la Torre (Customs), Santiago Montezanti and Luján Callaci (Taxes), Ana Andrés, Malvina Acuña, Santiago Barbarán and Belén Ravenna (Regulatory), Alejandra Bouzigues, Bárbara Burgauer, Sofía Benegas Lynch, Tomás Burllaile and Valentina Pawlow (Corporate), María Eduarda Noceti and Victoria Palermo (Labor), Manuel Frávega and Florencia Marcelli (Environmental), Florencia Rosati and Mariana Lamarca (IP), Gonzalo Ochoa and Fermín Gonzalez Arguello (FX), Francisco Zavalía, Pilar Loudewicxk Hardy and Sofía Videla (Litigation), Agustín Waisman and Tomás Lopez Bisso (Antitrust), and associates Ariana Kissner and Serena Juarros.
Jones Day’s team was led by partner Ann Bomberger, with the assistance of associates Julia Feldman, Marcus Thomas and Tanna Wiesel.
Baker McKenzie’s team was led by partners Esteban Rópolo and Geraldine Mirelman, with associates Tomás Trusso, Candelaria Munilla, Victoria Holze, and Juan Bautista Cervio.
Newsan’s inhouse counsel: Marcela Cominelli.
Procter & Gamble Company’s inhouse counsel: Chip Habegger.
Procter & Gamble Argentina’s inhouse counsel: Ivana Blumensohn y María Belén Macías.