Bucharest, 3 August 2023


Musat & Asociatii advised Adesgo SA, the biggest producer of seamless underclothing in Romania in connection with the sale of its business related to the manufacturing, marketing and selling of seamless apparel to Tefron Europe, part of an Israeli group, developer and manufacturer of seamless products, recently entered to the Romanian market. The deal was signed in March and closed beginning of this week.


“I am happy to see everybody’s efforts leading to a successful transaction. I am thankful to all the parties involved in this transaction – Tefron Europe and Firon Bar-Nir – and our lawyers from Musat & Asociatii for the impeccable cooperation and amazing teamwork during the last year. We deeply appreciate the commitment and exceptional legal skills of Musat & Asociatii team through all the steps of the transaction, their contribution was invaluable to this project. We are now looking forward to seeing Adesgo, one of Romania’s traditional brands, in its new development and growth stage. We are confident that, following this strategic move, Adesgo will continue to be strongly active on the Romanian market with its brand Diamond, the market leader in hosiery and legwear”, declared Raanan Sobel, Sole Administrator of Adesgo


“Congratulations to Adesgo team and many thanks to Mr. Sobel for the trust invested in our team and for working side by side with us whenever it was needed! It was an honor to be part of this landmark mandate involving Adesgo, a company with a history that traces back over 100 years.  We thank our Israeli colleagues from FISCHER (FBC & Co.) for such a good team work and also to Tefron Europe’s legal advisors from Firon Bar-Nir, for their professional approach and efforts to bring this deal to its closing”, declared Monia Dobrescu, Partner Musat&Asociatii.


Musat & Asociatii team was coordinated by Partner Monia Dobrescu and Managing Associate Madalina Trifan. Experienced lawyers like Managing Associate Alina Man, Managing Associate Simona Anton and Senior Associate Cristian Cepesi were part of the legal team.